Product selection is always one of the troubles that decision makers are facing with it. Correct selection requires having suitable method for this important issue. In this article, we concern to introduce an approach of fuzzy decision making for selection to decision makers. The nature of decision making is usually complex and without structure. Totally, most of qualitative and quantitative factors such as quality, price, and flexibility should be concerned for determining a suitable product. In this study, it is attempted to use recent advances in ranking methods for product selection. The proposed study uses oral preferences language shown in terms of triangular and trapezoid fuzzy numbers. Then, a multi criteria hierarchical decision making is suggested on the basis of fuzzy collection theory for product selection where the proposed fuzzy VIKOR uses different qualitative and quantitative criteria
Many believe that traditional models and traditional theories of identifying and exploiting opportunities in such situations do not have the required efficiency since they act linearly and require nonlinear models to identify and exploit these opportunities. Henceforth, adapting compatible and innovative strategies are necessary to meet the changing needs of customers as well as environmental uncertainties. In this research, while studying existing theories about technological entrepreneurship opportunities, a theoretical gap was studied. The study showed that there are several questions that have not been addressed in existing theories and more research should be done to answer these questions and to fill the theories gap.
Entrepreneurs are the driving force behind the prospect and growth of the societies. Sound and wise decisions pave the way for them to carry out these highly important functions. Entrepreneurs are to discover and exploit opportunities. Therefore, they must gather sufficient and pertinent information. Entrepreneurs, like most human beings face complex and ambiguous decision-making situations, not to mention their lack of time and source to gather and process the data. Under these circumstances, entrepreneurs are prone making biases decisions. There are many reasons identified for this entrepreneurial decision making biases, such as the high cost of rational decision making, limitations in information processing, differences in their styles and procedures, or information overload, environmental complexity, environmental uncertainty. These biases are neither totally harmful nor completely useful and have to be seen as natural human characteristics. What makes entrepreneurial decision-making biases important is their effects on the decisions and thus the outcome of the enterprises. Entrepreneurial decision-making biases, deliberate or unintentional can seal the fate of the enterprises, therefore studying them meticulously is crucial. Literature has shown that experience could be an effective factor in decision-making biases. In this paper, we try to find out the impact of experience in Iranian high tech entrepreneurs' major decision-making biases by a qualitative approach. Finally, it was concluded that experience is influential in shaping overconfidence bias.
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