The internet is one of the impacts of new technology development, which can be used to find out the culture that exists in certain regional areas. The swift enlargement of information and communication technology has affected the public culture, both in the form of positive and negative impacts. Improvements and technological advances offered in this era make it easier for the community to access many things, one of which is entertainment media such as Netflix. Netflix's new series entitled “Squid Game” is being watched by millions of people around the world because of its unique storyline; it tells the story of a group of adults who are deeply in debt, who struggle to get a prize worth billions of Won (the official currency of South Korea) with their lives at stake. Unfortunately, the young generation nowadays is only a drama connoisseur who just follows trends, without exploring the messages and values contained in them. Therefore, the author analyzes the Netflix series "Squid Game" using an axiological approach as an effort to increase awareness of social issues among generation Z. This study uses a qualitative method with google form as an observation instrument and relevant literature sources. Academically, this research is hoped to contribute to science development which is related to the philosophy of science, and axiology in particular. Practically, it is hoped that it can be useful for readers, especially as a stimulant in the practice of axiological thinking in everyday life. This research shows that Generation Z at first was not aware of the social issues contained in the Squid Game. However, after getting a little stimulant, they can identify social issues that occur in the Squid Game, compare them with social issues in Indonesia, and consider Squid Game as a way to increase awareness of Generation Z on social issues.
Buku karya Eka ini mampu mengajak pembaca untuk menyelami cerita dan menebak-nebak alur ceritanya. Latarnya yang merupakan cerita tradisional klasik yang terjadi di masa lampau sangat khas dengan berbagai problematika yang terjadi di Indonesia kala itu, meskipun jenis karyanya sendiri adalah fiksi. Penggambaran yang diberikan juga sangatlah mendetail dan dilengkapi dengan ilustrasi sederhana pada beberapa bagian cerita, sehingga pembaca dapat mengimajinasikan latar cerita dengan cukup baik
Human life's needs and patterns evolve over time. The culinary field is one of the primary needs that have emerged due to the "trend." Companies can use trends to develop marketing strategies. According to data from the Ministry of Tourism and Creative Economy (2021), culinary is the most significant contributor to GDP from the creative economy, accounting for approximately 43 percent of total creative economy GDP on an annual basis. The Covid-19 pandemic, on the other hand, which has been ravaging Indonesia since March 2020, has significantly reduced the income of food industry players. It requires a strategy for promoting the products they have, one of which is viral marketing. This study aims to project the phenomenon of amelioration that triggers virality in the community, identify the impact of viral marketing on the development of the food business, and describe the splendor of the viral word usage that undergoes amelioration so that it can be used as a marketing strategy. This study uses descriptive qualitative methods with data collection techniques through literature reviews, observation instruments, and interviews with related parties. It is hoped that this research will serve as a resource for food industry professionals in developing product marketing strategies.
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