P e m a n f a a t a n B r o s u r s e b a g a i M e d i a . Teknik pengumpulan data dalam penlitian ini adalah dengan menyebarkan kuesioner kepada 100 responden. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah melalui pendekatan non probability sampling dengan metode pengambilan sampel menggunakan accidental sampling. Pada tahap analisis dilakukan uji validitas dan reabilitas, uji normalitas, uji regresi linear berganda, uji hipotesis, dan uji koefisien determinasi.Hasil uji t menunjukan bahwa brand image yang tercipta dan aktifitas word of mouth memiliki dampak positif pada penguatan keputusan pembelian produk fashion. Hasil uji F menunjukan bahwa penciptaan brand image dan word of mouth yang dilakukan secara benar memiliki dampak positif pada penguatan keputusan pembelian produk fashion.Kata kunci : brand image, word of mouth, keputusan pembelian.
Tujuan penelitian ini adalah untuk mengetahui pengaruh rasio keuangan terhadap potensi financial distress perusahaan. Populasi yang digunakan dalam penelitian adalah perusahaan pertambangan yang terdaftar di Bursa Efek Indonesia (BEI) pada tahun 2012-2018. Hasil analisis statistik menggunakan regresi logistik menunjukkan bahwa rasio keuangan yang diproksikan dengan current ratio, rasio arus kas operasi, debt to assets ratio, return on assets dan total assets turnover secara bersama-sama memberikan pengaruh terhadap financial distress, sedangkan secara parsial hanya rasio arus kas operasi, return on assets dan total assets turnover yang berpengaruh terhadap financial distress. Kesimpulan dari penelitian ini adalah rasio keuangan dapat digunakan sebagai alternatif model prediksi potensi financial distress untuk menghindari atau meminimalisir resiko terjadinya financial distress suatu perusahaan.
This study aims to analyze the effect of service quality and the value of each service quality indicator on the satisfaction of Transjakarta public transportation users during the Covid-19 pandemic. This study uses multiple linear regression analysis. The population in this study are users of Transjakarta transportation services in the Jabodetabek area whose numbers are not known with certainty. The sample in the study was 100 respondents. The sampling technique in this study used purposive sampling. The results showed that the quality of service had a positive and significant effect on the satisfaction of Transjakarta users during the COVID-19 pandemic. In addition, the value of each service indicator also has a positive and significant impact on the satisfaction of Transjakarta users during the COVID-19 pandemic.
The purpose of this study was to determine the role of service quality on operational effectiveness in e-banking. The type of data used in this study is primary data collected from the e-banking user community. Primary data in the form of written questions in the form of a questionnaire given to 150 respondents. Respondents were selected based on Non Probability Sampling. The independent variable in this study is service quality (X1), while the dependent variable in this study is the operational effectiveness of e-banking services (Y). The results of this study can be concluded that the service quality variable plays a role in the operational effectiveness of e-banking services.
The success of Small and Medium Enterprises (SMEs) is the availability of a clear market for the products. Meanwhile, the fundamental weaknesses faced by SMEs in marketing are low market orientation, weakness in a complex and sharp competition and inadequate marketing infrastructure. Faced with an increasingly open market mechanisms and competitive, market control is prerequisite for improving competitiveness. Therefore, expansion of market access with Web-based Information Technology is now needed as a medium for global communication. One thing that gives a competitive advantage in international trade competition is information technology of electronic marketing or e-marketing. This paper intend to shows the important role of emarketing for SMEs in Lombok Island -Indonesia and how to develop the model of e-marketing.
The purpose of this study was to examine the effect of brand image on customer experience in the use of electronic money. Where for the purposes of testing the hypothesis using the dimensions of customer experience sense, feel, think, act and relate. Respondents in this study were users of electronic money issued by Bank Mandiri and BCA as many as 110 respondents with a minimum use of 3 months. Collecting data using a questionnaire and this study in assessing the hypothesis using path analysis. Based on the empirical evidence obtained, the results of this study are known that the brand image variable has a positive effect on customer experience in using electronic money, especially the experience of feeling the ease of refilling, use for payment transactions and the breadth of the reach of electronic money.
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