The purpose of this study was to analyze whether the repurchase decision by product quality and service quality in Surakarta Triwindu Market. The population in this study is all consumers in Surakarta Triwindu Market.
The sampling technique was accidental sampling, with 100 respondents. Data collection using a Likert scale questionnaire to measure respondent's answers. Path analysis to identify the relationship between product quality and service quality on repurchase decision s through customer satisfaction. The results showed that repurchase decision thought customer satisfaction were not significantly affected by product quality, while service quality on repurchase decisions through customer satisfaction significantly affected the Surakarta Triwindu Market
Kerboard : Product quality, Service quality, Customer satisfaction, Repurchase decisions
Shin Tae Yong merupakan pria asal Korea Selatan diama ia merupakan pelatih sepak bola Timnas Indonesia. Ia menjadi terkenal sejak menjadi pelatih karena berhasil memenangkan pertandingan Indonesia dengan Malaysia dengan skor 4-1. Sejak saat itu ia banyak di gandeng oleh brand besar untuk di jadikan model iklan. Iklan Kopi Luwak merupakan salah satu brand yang menjadikan Shin Tae-yong menjadi model iklan. Tujuan dari penelitian yaitu untuk menganalisis bagaimana gambaran maskulinitas dari Shin Tae-yong dalam iklan kopi Luwak. Metode penelitian yang dilakukan dalam penelitian ini yaitu metode analisis semiotika dari Roland Barthes. Menurut Roland Barthes ada tiga inti dari semiotika yaitu Denotatif, konotatif dan mitos. Hasil dari penelitian ini mendapatkan bahwasanya beberapa iklan, seperti adegan minum kopi sebelum barmain bola.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.