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Travel behavior is becoming inherently dynamic and socially connected because of the increasing use of mobile technologies; as such, the concept of context is becoming increasingly important in travel and tourism and particularly within today's technology-supported mobile environment. This article builds upon existing literature describing recent developments in context-aware system design with the aim of defining the notion of context as it relates to the mobile technological environment for tourism. As part of this effort, a conceptual framework is proposed to describe the structure and fundamental properties of context, and several implications are discussed for tourism research and the design of mobile systems.

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E-marketing is the concentration of all efforts in terms of adapting and developing marketing strategies into the virtual spaces: web, social media… In an e-commerce site, e-marketing must help consumers in their purchase. This requires precise knowledge of the customer´s preferences. For this reason, holders of e-shops must find out to whom, to what, how and when to refer to the customer, ergo, to know the "consumer decision journey" and strengthen their engagement. This analysis is obtained when the customer is visiting an e-shop because (s)he leaves a digital footprint that can be used to understand his/her needs, desires and demands as well as to improve web presence. These data can be used for data mining to understand the e-marketing and selling processes in a better way. In this paper a survey of 86 e-shops in Spain is presented. In the conclusions, some ideas for good emarketing practices related to the buying behaviour analysis of customers are shown. Hence, new trends in e-marketing are suggested from a strategic, tactical and operational level in which different data mining techniques ease the purchase and the engagement.

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Attempts to map the global sport for development and peace field have revealed only some aspects of its complex organisational structure, failing to depict the web of relations in which diverse stakeholders are embedded. Based on the principles of complex systems, this study applies a communication network perspective and the analytical instruments of hyperlink network analysis to advance mapping sport for development and peace complexity and to reveal the significance of the stakeholders’ structure for power relations, cohesion and leadership processes in the sport for development and peace field. The research extends the current mapping by depicting an international network of 520 organisations and 2279 links. The stakeholders differ according to the level of involvement in sport for development and peace practice, the field of main activities, and origins (the global North and South). The density of the network is extremely sparse, which means that less than 1% of all possible ties are realised. Furthermore, it ratifies the leading role of the global North in sport for development and peace efforts. Findings also disclose difficulties in establishing relations between delivery organisations that can be attributed to competitive context and shortage of resources. The study provides clarification of existing power relations and helps to find development strategies and a more inclusive and equitable policy formulation aimed to create equal opportunities for leadership.