Hedonism and its impact on consumers' behavior had become an important object of various scientific researches during the past 50 years in marketing literature. It should be noted that current level of theoretical and empirical researches on phenomenon of hedonism in the theory of consumer behavior notes that hedonism as the expression of value has not been sufficiently analyzed. Theoretical and empirical studies have demonstrated the lack of complex models integrating the relations of factors affecting hedonic value and consumers' behavior, behavioral outcomes. The scientific problem of this article is formulated with the help of the following questions: what factors determine consumers' perceived hedonic value and how, according to it, consumers' behavior varies? The objective of the article: to prepare a conceptual model of the relationship of consumers' perceived hedonic value and behavior that reveals main factors of the hedonic value and their affected direct and mediatory relations between hedonic value and consumer behavior. The performed analysis of scientific literature revealed the importance of cognition of the hedonic value and value factors. In this article three potential value factors were identified-social, emotional and epistemic. It was realized that each of value factors could influence consumer behavior and behavioral intentions. Therefore, having analyzed scientific literature, the authors of the article prepared a conceptual model of relationship of consumers' perceived hedonic value and behavior. In the conceptual model, direct and indirect relations among value factors (social, emotional and epistemic), hedonic value, consumers' perceived satisfaction and future behavioral intentions are analyzed. Considering theoretical findings, there are recommendations for future researches and empirical testing of conceptual model proposed.
The number of online social users grows very fast and socialization became most important activity. Companies deploy online social networks, platforms, tools and services in various activities aiming to create better experience for consumers which suppose to lead for loyalty, better branding and increase of sales. As social media networks and platforms represent new phenomena to practitioners and researches, there are only few attempts approaching consumers' behavior in online social networks. Researchers analyzes consumers engagement models, transformed cyclic consumer decision model, typology of engagement (types of user behavior) or factors affecting consumer behavior in online social networks. As there is growing number of research in this area paper aims to provide a systematic review of consumer behavior in social media research and to identify important research areas structuring current research approaches.
The adoption and diffusion of Information and Communication Technologies (further: ICT) between an enterprise and consumers continues to grow. ICT brings new opportunities for enterprises, particularly enabling them to enter the virtual global market as well as develop sales activities in this market. Growing ICT adoption intensifies competition between companies giving wider choice for online consumers. In this context enterprises strive to understand online consumer behaviour in order to better satisfy consumer needs and stay ahead of competition. The paper aims to develop conceptual framework of key controllable factors of consumer behaviour and empirically identify the main ones. Considering the works of various scholars the conceptual model is developed basing on Intention, Adoption, and Continuance model proposed by Limayem, Cheung and Chan (2005). The proposed model consists of 2 stagesintention and adoption as in this paper consumer behaviour is analyzed. The continuance stage refers to repeating purchase, so this stage is excluded from the proposed model. Most of the researchers consider controllable and uncontrollable factors. From the point of the company controllable factors attract most of the attention as these factors can be influenced.The proposed conceptual model is based on the "Intention -Adoption" approach rather than on the traditional buying decision model. The value of the paper is reflected through the identification of key factors affecting online purchase behaviour in Lithuania. These factors should be carefully considered by online traders as they impact consumer decision to purchase online.The type of the article: Empirical study.
One of the most important elements of social retail environment is consumers' perceived crowding, which is described as a psychological state of mind when a person's demand for space exceeds its supply. Given current population growth rates and the fact that the buying process and participation in the buying process become an expression of satisfaction with social needs, the crowding phenomenon and its studies will likely continue to be an important object of consumer behavior researches and managerial decisions. The objective of the article is to perform a theoretical study of the crowding phenomenon in consumer behavior and to base the relationship between retail crowding and consumers' satisfaction, identifying the main mediators of this relationship. Presented results of the empirical research reveal 3 potential mediators that should be thoroughly explored in future researches.
Paper presents experience of participating in Partially Distributed Teams project, which is considered as good learning practice for students. During the project student work in subteam which are physically co-located and share the same work context, however geographic distance separates multiple subteams such that collaboration between subteams occurs primarily through electronic communication. When geographic distance is compounded by cultural distance and time zone differences, technology is used to facilitate and learn from cooperation process.
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