The Relationship Between Retail Crowding and Consumers’ Satisfaction

Kazakevičiūtė, Asta; Banytė, Jūratė

doi:10.5755/j01.em.17.2.2194

Cited by 6 publications

(5 citation statements)

References 12 publications

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“…shopping motives, time pressure). It is also noticed that crowding expectations are strongly influenced by the type of the store (e. g., a department store, a specialized store, a discount store) and the concept of the retailer (e. g., high-end designer stores, low-priced fast fashion stores) (Byun & Mann, 2011;Kazakeviciute & Banyte, 2012).…”

Section: Emotional Value Factor In Hedonist's Behaviormentioning

confidence: 99%

The Relationship of Consumers‘ Perceived Hedonic Value and Behavior

Kazakevičiūtė

Banytė

2013

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Hedonism and its impact on consumers' behavior had become an important object of various scientific researches during the past 50 years in marketing literature. It should be noted that current level of theoretical and empirical researches on phenomenon of hedonism in the theory of consumer behavior notes that hedonism as the expression of value has not been sufficiently analyzed. Theoretical and empirical studies have demonstrated the lack of complex models integrating the relations of factors affecting hedonic value and consumers' behavior, behavioral outcomes. The scientific problem of this article is formulated with the help of the following questions: what factors determine consumers' perceived hedonic value and how, according to it, consumers' behavior varies? The objective of the article: to prepare a conceptual model of the relationship of consumers' perceived hedonic value and behavior that reveals main factors of the hedonic value and their affected direct and mediatory relations between hedonic value and consumer behavior. The performed analysis of scientific literature revealed the importance of cognition of the hedonic value and value factors. In this article three potential value factors were identified-social, emotional and epistemic. It was realized that each of value factors could influence consumer behavior and behavioral intentions. Therefore, having analyzed scientific literature, the authors of the article prepared a conceptual model of relationship of consumers' perceived hedonic value and behavior. In the conceptual model, direct and indirect relations among value factors (social, emotional and epistemic), hedonic value, consumers' perceived satisfaction and future behavioral intentions are analyzed. Considering theoretical findings, there are recommendations for future researches and empirical testing of conceptual model proposed.

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Section: Emotional Value Factor In Hedonist's Behaviormentioning

confidence: 99%

The Relationship of Consumers‘ Perceived Hedonic Value and Behavior

Kazakevičiūtė

Banytė

2013

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“…One of the most popular situations where one expresses pre-consumption experience is crowding. It is commonly described as a psychological state of mind when a person's demand for space exceeds its supply (Kazakevičiūtė & Banytė, 2012). Research investigating the effect of crowding reveals mixed findings.…”

Section: Emotional Consumption Experiencementioning

confidence: 95%

Investigating Consumption-Related Emotions Elicited by Selected Dairy Products Using Product Emotion Measurement

Yao¹

2016

IJMS

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This article investigates the mediating role of specific emotions attached to the consumption of milk, yoghurt, cheese, and maas (Note 1) in Gauteng Province, South Africa. To this end, 81 South African dairy consumers' consumption experiences were assessed through the use of the Product Emotion measurement (PrEmo). Computer-aided web interviews (CAWI) were used to collect the data. The findings indicate that ultimately, dairy consumption is emotionally-driven. The findings also clearly offer strong support that the notion of consumer emotion is a much better indicator for assessing and improving consumer experience. The uncovered strong emotions elicited by the selected generic dairy products should be considered by dairy marketers as critical building blocks in creating dairy marketing messages. Measuring consumers' consumption experience as integral part of a marketing programme is the first study of its kind in the South African dairy industry.

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“…Na análise de correspondência, é possível verificar que um grupo pessoas que demonstram alta percepção de risco de infecção por COVID-19, também tiveram alta percepção de Crowding Espacial e Humano. É importante salientar que a satisfação dos clientes em ambiente varejista é afetada negativamente pelo crowding quando estes estão realizando suas compras nos supermercados (Kazakevičiūtė;Banytė, 2012). Porém, nessa pesquisa a análise de correspondência demonstra que para um grupo dos consumidores a satisfação de mantem alta mesmo com uma percepção de Crowding alta.…”

Section: Considerações Finaisunclassified

Percepção Do Risco De Infecção Pela Covid-19 E Seu Relacionamento Com a Percepção De Crowding, Satisfação E Intenção De Compra De Consumidores De Supermercado

Silva,

Oliveira,

Silva

2023

RGD

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Com o surgimento da pandemia do COVID-19 o comportamento do consumidor passou por transformações. Da mesma forma, o setor supermercadista passou por novos desafios impostos pela disseminação do vírus. Assim, o objetivo desse artigo é explorar e descrever como os consumidores que frequentam os supermercados percebem o risco de infecção pela COVID-19 e como este se relaciona com a percepção de Crowding humana e espacial, com a satisfação e intenção de compra. A pesquisa é de natureza descritiva e quantitativa contendo uma amostragem não probabilística por conveniência. Foi realizado uma survey caracterizada pela utilização de um questionário online. A condução desse trabalho se justifica, principalmente, pela escassez de pesquisas que estudaram a percepção de risco de infecção pela COVID-19 em um contexto de comportamento do consumidor em supermercado. Dentre os principais resultados, a pesquisa demonstra que, independentemente de um grupo de pessoas terem altos níveis de percepção de risco de infecção pela COVID-19 e de alta percepção de Crowding, elas se mantem altamente satisfeitas e com intenção de compra dos supermercados locais.

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The Relationship Between Retail Crowding and Consumers’ Satisfaction

Cited by 6 publications

References 12 publications

The Relationship of Consumers‘ Perceived Hedonic Value and Behavior

The Relationship of Consumers‘ Perceived Hedonic Value and Behavior

Investigating Consumption-Related Emotions Elicited by Selected Dairy Products Using Product Emotion Measurement

Percepção Do Risco De Infecção Pela Covid-19 E Seu Relacionamento Com a Percepção De Crowding, Satisfação E Intenção De Compra De Consumidores De Supermercado

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