Implementation of e-marketing or digital marketing help companies compete in the free market. For that, the company needs to obtain information about the customer perception in assessing e-marketing or its digital marketing (website). The research uses digital marketing framework method that consists of several variables, such as attract, engage, retain, learn, relate and online branding in which the hypothesis is tested by correlation analysis and regression analysis. Based on correlation analysis, all the hypotheses of H1 is received (related) and based on regression analysis, all the hypotheses H1 is accepted (effectible). ABSTRAK Penerapan e-Marketing atau digital marketing sangat membantu perusahaan dalam berkompetisi di era pasar bebas. Untuk itu, perusahaan perlu mendapatkan informasi tentang persepsi pelanggan dalam menilai e-marketing atau digital marketing yang dimilikinya (website). Metode penelitian yang digunakan adalah Digital Marketing Framework yang terdiri atas variabel attract, engage, retain, learn, relate dan online branding di mana hipotesisnya diuji berdasarkan analisis korelasi dan analisis regresi. Berdasarkan análisis korelasi, semua hipotesis H1 (ada hubungan) diterima dan berdasarkan analisis regresi, semua hipotesis H1 (berpengaruh) diterima. Kata kunci: persepsi pelanggan, digital marketing framework, online branding
The study tested the explanatory model of intentions for divorce based on the theory of social exchange, theory of planned behavior by Ajzen and model of dissolution by Amato and Rogers. The 197 subjects participating in this study were wives who had filed for divorce at the religious courts in several districts and cities in South Sulawesi. The measuring tools of the study were divorce intention scale and marital relationship scale developed by the researcher based on theoretical constructs of each tested factor. The theoretical model developed was tested with analysis of Structural Equation Models (SEM). The results of the study revealed that the intentions of divorce could be explained by the strong effects of negative relationships such as domestic violence, infidelity and irresponsibility. It was also found that there were weak barriers to divorce and post-divorce expectation of a better life with new partner who could love them more. Indirect factor that contributed to divorce intention was level of education. These findings confirmed the explanatory models of divorce intention based on social exchange theory, planned behavior theory, and the suggested Amato and Rogers' divorce models.
Bystander berperan penting pada terulang tidaknya episode bullying di sekolah. Bystander perlu dilibatkan secara aktif dalam upaya pencegahan bullying. Pencegahan bullying perlu sensitif budaya. Nilai sipakatau, sipakalebbi, sipakainge sejalan dengan nilai anti-bullying. Penelitian ini merupakan studi awal yang bertujuan untuk mengetahui bagaimana nilai budaya sipakatau, sipakalebbi, sipakainge mendorong bystander bertindak aktif dan bagaimana nilai tersebut diterapkan dalam pergaulan di sekolah. Prosedur sosiometri dan ilustrasi peran bullying digunakan untuk mengidentifikasi peran bystander. Penelitian ini menggunakan metode kualitatif dengan prosedur wawancara semi terstruktur pada empat bystander yang berperan membela pada situasi bullying. Hasil penelitian menunjukkan bahwa sikap saling menghargai, mengingatkan, dan menghormati muncul dalam pergaulan sesama teman didasari oleh nilai-nilai agama dan dari nilai budaya sipakatau, sipakainge, sipakalebbi yang disosialisasikan dalam budaya Bugis. Nilai karakter dalam konsep sipakatau, sipakainge, sipakalebbi tidak hanya muncul telah diterapkan pada strategi yang digunakan bystander untuk melakukan tindakan pencegahan bullying. Temuan ini dapat menjadi masukan untuk mempromosikan nilai-nilai agama dan budaya sebagai upaya pencegahan bullying di sekolah. Kata kunci: Pencegahan Bullying, Sipakatau, Sipakalebbi, Sipakainge, Bystander.
There was a growing evidence that self-compassion plays an important predictor of wellbeing. The current study aims to examine the link between self-compassion and subjective well-being (SWB) with culture as a moderator variable. The respondents of this study were students (N = 1161, 354 male and 807 female) from three main tribes in Sulawesi, Indonesia, namely Bugis (n = 379), Makassar (n = 570) and Mandar (n = 212). This research uses the subjective well being scale (Cronbach's α 0.839) as well as the Positive and Negative affect scale expanded form (PANAS-X) (Cronbach's α 0.742 and 0.859). This study replicates previous research, self-compassion were associated with SWB. However, these finding was consistent only for Bugis and Makassar respondents. Additionally, for Bugis and Mandar participants, self-compassion has a positive and significant correlation with cognitive SWB, while self-compassion for Makassar participants has a positive and significant correlation with emotional SWB. Lastly, there were differences in SWB between Bugis, Makassar and Mandar. Cognitive SWB is higher in Makassar respodents than Bugis and Mandar, while Bugis is higher in emotion SWB than others. This study has implications on further research to find out what factors cause SWB to differ in tribes in Sulawesi.
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