Purpose This study aims to analyze the effect of service quality on trust, satisfaction and loyalty by adopting two models, namely, conventional service quality model from Parasuraman and information systems (IS) success model from Delone and McLean. Design/methodology/approach Respondents of this study were users of shared-motorcycle services who filled out a complete questionnaire totaling 507. This research used a second-order structural equation model. All question items had quite high reliability and validity based on the result of confirmatory factor analysis with a value of average variance extracted and composite reliability which was higher than 0.70. The goodness of fit was quite good with the values x2/df = 2.493, incremental fit index = 0.921, Tucker-Lewis index = 0.917, comparative fit index = 0.921 and root-mean-square error of approximation = 0.054. Findings Online and offline ride-sharing services reveal a strong and positive influence on trust and satisfaction. Trust reveals a strong and positive influence on satisfaction and loyalty. Finally, satisfaction reveals a strong and positive influence on loyalty. The research in general shows that the quality of offline service is more influential than the quality of online service in the case of ride-sharing service provided by two companies in Indonesia. Research limitations/implications The sampling frame of the research was diverse, including students of various collages and junior high schools, various private company workers and government employees. So, the results cannot be generalized to all populations especially to all Indonesian customers. It is recommended to increase the number of samples by focusing on the community groups of customers of public motorbikes, so that these groups can be compared. Next, the research finds that both service quality based on IS and service quality models reveal a strong and positive influence on loyalty both directly and indirectly. Originality/value The research uses respondents who use motorcycle services both online and offline. The findings of the research are important for online and offline ride-sharing motorbike service providers. They have to maintain their excellent services to the customers.

This study aims to analyze the influence of the Korean wave and the NCT Dream brand ambassador from the South Korean boy group on buying interest in Mie Lemonilo products. Intense competition makes a brand must be selective in promoting its products in order to compete in a healthy manner. Therefore, trending marketing activities are carried out by companies in this digital era, namely taking advantage of the current Korean wave trend and the popularity of celebrities by using brand ambassadors. This study uses the A-T-R theory (Awareness-Trial & Reinforcement) with the analytical tool used is the quantitative method by distributing questionnaires. The data used in this research is primary data using a questionnaire with a sample of 100 people from followers of the official Twitter account @lemonilo, totaling 33,120 followers (7 April 2022). The results of the study partially show that the coefficient value of the Korean wave variable (X1) has a positive value of 0.606 and the NCT Dream variable as a brand ambassador (X2) has a positive value of 0.324 on interest in buying Lemonilo Noodles (Y). Simultaneously, there is an influence between the independent variables Korean Wave and Brand Ambassador on the dependent variable Purchase Interest of 47.4%, which means that there is the influence of Korean Wave and NCT Dream as Brand Ambassadors on Purchase Interest for Lemonilo Noodle products.

The use of Information Technology in the banking sector presents innovations in financial services that are practical, safe, fast, and offer many advantages. This innovation is certainly very useful during the COVID-19 pandemic. The purpose of this study is to determine the effect of perceived usefulness, perceived ease of use, and perceived security on interest in using Dana e-wallet through e-trust as an intervening variable. The type of research conducted by the researcher is associative research. The results showed that perceived usefulness, perceived convenience, and perceived security had a significant effect on e-trust. E-trust has an effect on interest in using e-wallet. Perceptions of benefits and security have an effect on interest in using e-wallet, while perceptions of convenience have a significant effect on interest in using funds through e-trust as an intervening variable.

The digital era is marked by the rapid development of information and communication technology (ICT). The growth of internet users has increased every year. The high number of internet users opens up opportunities to sell products and reach the global market. E-marketplace is one of the media that can be used by companies to sell their products, and reach consumers with a wider scope. Indonesia, which has a high population and the third largest number of internet users in the Asian region, is a very promising market for both local and global companies. E-marketplaces are growing as a form of consumer lifestyle today who like to make purchases online, due to positive reviews about products or e-marketplaces, and the influence of promotions carried out by popular public figures, as well as consumer trust in conducting transactions online. This study discusses the factors that influence consumer perceptions to determine consumer purchasing decisions through e-marketplaces. The population in this study were consumers who have used e-marketplaces to meet their needs. The data was obtained through a questionnaire, then the classical assumption test was carried out to determine the feasibility of the statements used in the questionnaire and the distribution of the data used, then the data would be analyzed using regression. The results showed that lifestyle, brand ambassadors, online reviews, and trust had an effect on consumer purchasing decisions through e-marketplaces.

Maksud pengkajian ini ialah guna mendapati pengaruh kualitas produk, harga, dan brand image pada loyalitas konsumen dengan kepuasan konsumen menjadi variabel intervening terhadap produk smartphone Vivo. Metode analisis pada pengkajian ini memakai data kuantitatif, proses menguji yang dilaksanakan ialah: validitas, reliabilitas, dan analisis Partial Least Square (PLS). Data yang dipakai pada pengkajian ini memakai instrumen kuesioner, serta data valid yang dilakukan pengumpulan sejumlah 147 responden. Metode pengambilan sampel pada pengkajian ini ialah non-probability sampling melalui metode purposive sampling. Alat pengujian yang dipakai ialah SmartPLS 3. Perolehan pengkajian membuktikan bahwasanya variabel kualitas produk, harga, serta citra merek memberikan pengaruh langsung positif serta signifikansi pada kepuasan konsumen. Demikian juga variabel kualitas produk serta citra merek memberikan pengaruh langsung positif serta signifikansi pada loyalitas konsumen, sedangkan harga tidaklah secara langsung mempengaruhi loyalitas konsumen, maka variabel kualitas produk, citra merek, serta harga memberikan pengaruh positif dengan tidaklah langsung pada loyalitas konsumen