This research was motivated by an increase in the number of students in 2013 up to 2016 at the Da'wah and Communication Faculty of the State Islamic Institute of Imam Bonjol Padang. The author wants to know how the faculty communication strategy in increasing the number of students, which includes promotional messages, promotional media and promotional effects. The research method used is qualitative descriptive. The research informants were taken from the academics involved in the faculty and student promotion activities of the class of 2013 until 2016. The technique of determining informants used the snowball technique. The technique of collecting data through observation, interviews and documentation studies. The results obtained are communication strategies used by the faculty in terms of promotional messages, namely verbal messages such as face to face dialogue, and non-verbal messages such as direct activities in the field. Judging from the promotional media used, namely direct media, including collaborative visits, seminars, and workshops. Indirect media such as brochures, posters, calendars, bags, websites, and the work of students, students and alumni. Judging from the promotional effects, the first cognitive effect, including the increase in knowledge of prospective students regarding the Faculty of Da'wah and Communication Sciences. The second is affective effects, including changes in attitudes of prospective students after knowing the information. the third is the behavioral effect, including decisions and actions taken by prospective students after receiving and understanding information about the Da'wah and Communication Sciences
This study aims to prove empirically the effect of work motivation and emotional intelligence on work productivity. This study used a sample of 66 employees of PT MNC Sky Vision KPP Padang with a proportionate stratified random sampling technique. The data used are primary data obtained through distributing questionnaires to selected employees. This study has two categories of variables. The first is the independent variable, namely work motivation and emotional intelligence. The two dependent variables are work productivity. The analysis method used is descriptive and quantitative analysis. The results of testing the first hypothesis found that work motivation has a significant effect on the work productivity of employees of PT MNC Sky Vision KPP Padang. The results of testing the second hypothesis found that emotional intelligence has a significant effect on the work productivity of PT MNC Sky Vision KPP Padang employees. The results of the third hypothesis found that work motivation and emotional intelligence together have a significant effect on the work productivity of PT MNC Sky Vision KPP Padang employees.
The purpose of this research is to analyze the effect of retail mix on the repeat purchase decision in Niagara Supermarkets Bukittinggi. The population in this research are all consumers who shopped in Niagara Supermarkets and domiciled in Bukittinggi city and its surroundings. To determine the size of the sample by using Cochran formula. The number of samples in the research are 127 peoples. The sampling technique use purposive sampling technique. The analytical tool use the path analysis trimming model. Retail Mix simultaneously influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Customer service influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Store design and display does not influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Communications mix influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. The location does not influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Merchandise assortment does not influence repeat purchase decisions in Niagara Supermarkets Bukittinggi. Pricing influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi.
The purpose of this study is to know the function of public relations in maintaining, maintaining internal and external relations within the city government Bukittinggi. The research was motivated by negative issues circulating from the public among the Bukittinggi city government. The achievements of the City Government of Bukittinggi in a short time together with the problems that came, such as the fire of the Pasar Atas trade center which is the economic hub of the city of Bukittinggi, the central convection fire market Aur Kuning which is the largest wholesale and retail navel in West Sumatra. This study uses descriptive qualitative research methods. Data collected in the form of words, pictures and script interviews, notes in the field, photos, personal documentation and other official documentation. The results of this study reveal that the Public Relations Section for the Government of the city of Bukittinggi is a very important and very necessary need in the government. Especially related to meeting the community's need for information. The function of public relations is to communicate and inform the public about work plans, performance, and results achieved by the government. And establish a harmonious relationship with various parties. The function of public relations in the Bukittinggi city government is also to absorb aspirations from public reaction
Research is motivated by the development of increasingly mass media. These developments shifted the aim of the media to convey information, educate, entertain and social control. The mass media is also used to launch propaganda with certain techniques in influencing the attitudes and behavior of a particular person or group - in this case the candidate for mayor of Padang. The use of mass media for propaganda occurred in the Padang Ekspress Daily. Qualitative research methods with content Analysis models, focus on physical units, syntactic units, referential units, propositional units and thematic propaganda units techniques on the preaching of candidates for mayor of Padang ahead of the 2018 post-conflict local election in Padang Ekspress daily. The research was conducted in June 2018, the sampling technique was simple random sampling. The researcher found the propaganda techniques used were glittering generalities, bandwidth, transfers, testimonials and card stacking. Preaching pair number 1 uses four propaganda techniques; glittering generalities, tranfers, testimonials, and card stacking. The Mahyeldi-Desri pair uses the five propaganda techniques. Glittering generalities are the most commonly used techniques, card stacking and testimonials are the least used. All analysis units can measure the use of propagation techniques. The various units of physical reporting. The syntactic unit looking at "Mahyeldi", "Emzalmi", "Desri" and "Qur'an" is the most frequently occurring word. Referential units, propositional units and thematic units of news predominantly present equivalent words, propositions and themes about Islam and / or religiosity
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