Abstract:The purpose of this research is to analyze the effect of retail mix on the repeat purchase decision in Niagara
Supermarkets Bukittinggi. The population in this research are all consumers who shopped in Niagara
Supermarkets and domiciled in Bukittinggi city and its surroundings. To determine the size of the sample by
using Cochran formula. The number of samples in the research are 127 peoples. The sampling technique use
purposive sampling technique. The analytical tool use the path analy… Show more
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