This study aims to understand the relevance of digital transformation and its impact on organizations in Portugal. In this way, it is intended to evaluate the application of technologies, knowledge management, and incremental innovation in an organizational context. As a methodology, the authors intend to prepare a questionnaire in Google Docs, mainly using the Likert scale, which will be shared through LinkedIn. Having obtained 291 responses that will be analyzed in order to confirm or not the variables under analysis, this academic research intends to understand the explanatory factors of the impact of digital transformation and the contributions to the identification, contextualization, and importance for better knowledge management. The results proved to be relevant for the effective understanding of digital transformation in organizations in Portugal.
The purpose of this article is to analyze the relationship between a brand’s trust in consumer decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol. The sample consists of 210 respondents, customers of Bemol, and the methodology used is a model of structural equations. The developed model consists of 22 variables, divided into three constructs: trust, loyalty and brand. The results show the importance of trust in the consumption decision, as well as loyalty, relationship and satisfaction. Trust and loyalty lead to brand relationship, which is why managers must pay special attention to the factors to be provided to their customers so that this triad can be verified. Commercial brands marketed to the public should consider inducing strong feelings towards the brand as an important step in promoting customer satisfaction and loyalty. A brand for which that the consumer develops strong feelings will facilitate and potentiate positive behaviors in the long term. However, some behavioral characteristics, attendance and leadership, are of lesser importance to the consumer. This research presents a limitation as to its application, as the respondents were only customers of one brand, Bemol.
This research project aims to analyse the leadership and communication styles adopted by Angolan companies, particularly in Benguela province, and their impact on the results of these organisations. In Angola, and with the recent assimilation of the principles of market economy, the figure of the leader must abandon old management paradigms and integrate the modern principles of management of organisations into their functions, not only focusing on achieving the goals of the company but also on creating an environment conducive to the participation and involvement of employees, articulating strategies so that everyone grows in and with the organisation. Thus, the general objective of the research is to assess the managers’ perception of their leadership style (transformational, transactional, and laissez-faire) and its impact on the organisation’s performance. To this end, a quantitative study was carried out using a questionnaire, using, among other dimensions, the multifactorial leadership questionnaire (MLQ), distributed to a sample of 227 managers. Data were analysed using SPSS using descriptive statistics (frequencies, means, standard deviation) and inferential statistics (t-test, ANOVA, Tukey’s test). The results show that the leaders perceive their leadership styles as transformational and recognise that communication, motivation, and the reward system strongly impact the organisation’s performance.
This research project aims to analyze the importance of internal communication in organizations in Benguela (Angola) and to determine its impact on employee engagement and commitment to the organization. To this end, an exploratory study was conducted using a quantitative methodology. In this scope, a questionnaire was applied to 250 employees of the organizations, seeking to evaluate employees as internal consumers; internal communication in terms of tools, means and communicative effectiveness, as well as internal communication management and employee satisfaction. The results demonstrate the need for internal communication to engage and commit the company’s employees, where organizations are increasingly concerned with the management of their human resources.
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