The main problem of the research is to determine the scale, direction and effectiveness of the impact of digitalization on the formation of professional culture among Russian youth. This influence is studied in the context of the intensification of information flows in social media, the development of new formats and network communication channels, the maturation of "generation Z" whose socialization and professionalization takes place mainly online. The authors raise questions consisting in identifying the relationship of the role of socio-cultural and digital environments in the formation of professional culture of Russian youth; comparing the importance of traditional and digital communication channels used by young Russians in their professionalization; establishing the specifics of professional and socio-cultural adaptation in the conditions of intensive development of digital technologies; identifying constructive and destructive effects of digitalization in the process of assimilation of values, norms, strategies of professional behavior; analyzing formal and informal digital space of professional self-determination and development among Russia’s youth. The design of the study is based on a hybrid strategy of empirical analysis combining (1) a mass survey in the form of online survey on the most important channels for Russian youth, online content formats and search technologies, the content of the most popular online resources related to vocational education and self-education; (2) an expert interview which provides data on the state, trends, prospects of the impact of education digitalization on the formation of youth professional culture, the destructive impact of the digital environment on the professionalization among young people, and the anti-destructive immunities; and (3) a hall-test which allows to identify the level of Russian youth ability to differentiate digital products, to assess their adequacy, completeness, objectivity, and social significance. The key result of the study is the segmentation of Russian youth into the so-called "idealists", "pragmatists" and "traditionalists". The typology establishes the relationship between professional, value attitudes, online behavior strategies, as well as socio-demographic characteristics. A focus on conscious professional choice, active, voluntary and progressive professionalization ("idealists" and "pragmatists") is associated with active professional Internet communication, an ability to manage network interaction risks. On the contrary, rigidity and constraints in professional choice strategy ("traditionalists") correlate with the fragmentary nature of professional Internet communication and a lack of established anti-destructive immunities. Specific characteristics of professional, civil, socio-cultural adaptation of Russian young people and their network communications determine the nature of the anti-destructive immunities in digital environment. Acknowledgement. The research work is performed as part of the 2018 state task conducted by the Financial University under the Government of the Russian Federation and titled “The impact of modern digital communications on the formation of professional culture among young people” (NIR no.42).
The paper presents the preliminary results of the cluster analysis devoted to the national databases research of the World Internet Project -2012 in Russia, Sweden, China, United Kingdom, Mexico, USA and the Republic of South Africa. The purpose of cluster analysis is to classify the respondents in accordance to the characteristics of the perception of political subjectivity on the Internet. Social profiles of different user groups in selected countries can help to identify different national strategies of political activities in the "World Wide Web". Keywords: internet communication, political activities on the Internet, cross-national cluster analysis IntroductionThe Internet has become one of the most significant tools of transforming communicative, political and social-cultural environment of the modern societies. It tends to be a centre of political empowerment of citizens all over the world.Political recourses of the virtual space are an important research subject for a number of scientists all over the world (Anokhin, 2012; Runet.fom.ru, 2014;Brodovskaya & Shumilova, 2013;Bubnov, Dmitrieva, & Shapovalov, 2013;Dolgorukov, 2013;Davis, 2002;Elyakov, 2009). They reveal political effects of the Internet communication. There is a variety of sociological studies devoted to perception of political subjectivity on the Internet (Grachev, 2009;Greene, 2012), one of them is the "World Internet Project -2012" in 50 countries (World internet project, 2014).The purpose of this study is to identify the perception of the national political subjectivity on the Internet. Empirical objects of comparative analyses are 7 countries (China, Russia, Sweden, United Kingdom, United States, Mexico, and South Africa). The choice of these countries was determined by the desire to achieve a wide geography of a sample of countries with different systems of political, economic and social system. MethodTo collect data it was used mass pool of Russians (N=1600, sample is representative for such areas like residence, district, gender and age) mass pool of citizens of China (1500 respondents, sample is representative for such areas like residence, district, gender and age), Sweden (2700 respondents, sample is representative for such areas like residence, district, gender and age), UK (2057 respondents, sample is representative for such areas like residence, district, gender and age), Mexico (2000 respondents, sample is representative for the type area of residence, district, gender and age), South Africa (1589 respondents, sample is representative for such areas like residence, district, gender and age), USA (1351 respondents, sample is representative for such areas like residence, district, gender and age). To verify the received data we clustered the selection of the World Internet Project in selected country with SPSS for Windows 18.0.Procedure of allocation of clusters. The massif from the 7 countries is considered as a unit and in this "uniform" massif types of the Internet users are allocated. Further there will be an opportuni...
The results of the All-Russian survey on the social well-being of citizens in the con-text of the spread of the COVID-19 pandemic are presented. The baseline results were con-clusions about changes in Russians 'offline and online consumer behavior, social expecta-tions, fears and citizens' perception of universal vaccination as a measure to combat the COVID-19 pandemic. The study showed that three types of fears prevail among Russians: coronavirus infection of relatives and friends, their own illness when they do not receive the necessary medical care, and a drop in income (worsening living conditions) amid an uncon-trollably spreading pandemic. The analysis of the survey database showed the activation of digital behavior of citizens in the context of the pandemic, which became a favorable factor in the development of online retail. Against the background of the spread of the COVID-19 vi-rus, the age structure of the Russian national audience is changing, and the digital gap be-tween generations is gradually being bridged. The pandemic triggered the involvement of older people in the digital space. Cluster analysis of the research data made it possible to segment Russians into three groups in relation to the pandemic and measures to overcome it: covid-pessimists, who suffered the most from the restrictions of the corona virus and did not adapt to life under conditions of covid-restrictions; covid-optimists who have successfully adapted to new circumstances in connection with the spread of the COVID-19 virus; covid-realists focused on constructively overcoming the negative consequences of restrictive pandemic measures. Their socio-demographic and behavioral characteristics have been ana-lyzed, and the specificity of the civic position of representatives of various clusters of Rus-sians has been established.
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