OCB is an important behavior carried out by an employee in the company because OCB can improve employee performance and organizational success. Research using bibliometric analysis to offer a broad overview of the topic of OCB for future experiments is still rare. This literature review study aims to provide a broader study of (OCB) using bibliometric analysis. The articles used in this study were compiled from the Scopus database. There were 53 articles found and analyzed in this study from 2018 to 2021. After managing the database from Scopus, the researchers then carried out classification and visualization using VOSviewer software to analyze co-authorship, co-occurrence, and citations. This literature study as a whole can provide references and an overview of OCB in the right company for future research. The results of research using bibliometric analysis are important for academics, researchers, company organizations, and company owners, especially for employees who do OCB. This has the intention that company leaders can find out things related to OCB so that they can provide support to employees who have done OCB, because with good OCB an employee will have a high level of loyalty, for example, individuals will remain loyal even to their organization even though the organization is experiencing difficult conditions
This literature study focuses on the impact of innovation and creativity on entrepreneurship. The method used is bibliometric literature study analysis which is analyzed by VOSviewer software. The VOSviewer analysis technique was used to analyze the articles that had been compiled through the Scholar database which were taken as a reference for researchers. The findings of this article were referenced from 2017 to 2021 with a total of 26 articles from 50 articles found for analysis. Next, the researcher clarified and visualized using VOSviewer software to analyze co-authorship, co-occurrence, and citation. This study provides a reliable reference for further research on the topic, allowing for more indepth research on topics such as innovation and creativity in business. Innovation and creativity are essential to the success of any business. Innovators and creative thinkers can generate new ideas and identify new business opportunities. Every man or woman can be creative and innovative for all ages. The ability to create new and different things by carrying out innovative and creative processes is a key factor in achieving different values.
The rapid development of digital technology has an impact on the world of marketing. Digital marketing allows potential customers to obtain details regarding products and how to transact through internet media. So far, marketing carried out by lamingo97 has not utilized digital marketing, requiring consumers to come directly to available outlets to view products and make transactions in cash. This activity aims to assist Lamingo97 regarding the use of digital marketing as an MSME development strategy. The training and mentoring phase consists of several stages including (1) Introduction to packaging and branding, (2) logo printing on packaging (3) Product photos, (4) Introduction to social media and creating social media accounts, (5) Introduction to marketplaces and product registration on marketplaces such as Gofood. The results of the training and mentoring for UMKM Lamingo97 are: 1. UMKM Lamingo97 has a new packaging with a simpler and more attractive logo. 2. UMKM Lamingo97 has social media and a marketplace as marketing tools. 3. Business owners have the enthusiasm to develop their business, start actively participating in events and are,more confident because their products already have logos easily recognized by the public. 4. Business owners gain knowledge about social media and marketplace management procedures. 5. Business owners know the importance of digital marketing in advancing a business.
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