Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the role of attitude in mediating consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar.The samples were 110 respondents from all over Denpasar taken with the purposive sampling method and path analysis. The result of the study shows that consumer knowledge has significant and positive influence towards the attitude and purchase intention of green product Ever-E 250. The attitude variable has been proven to be able to mediate consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar significantly, while the mediation happen is partial, so that the attitude variable functions as a mediator of consumer knowledge influence towards the purchase intention of green product.
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PERAN SIKAP MEMEDIASI PENGARUH PENGETAHUAN KONSUMEN TERHADAP NIAT BELI PRODUK HIJAU AbstrakPerlindungan terhadap lingkungan telah menjadi ide utama untuk beberapa perusahaan modern dalam menerapkan strategi pemasaran hijau. Banyak konsumen merasa bahwa produk dengan bahan baku alami dapat memberikan manfaat yang lebih baik dari segi kesehatan dan lingkungan. Tujuan dari penelitian ini adalah untuk mengetahui peran sikap dalam memediasi pengetahuan konsumen yang berpengaruh terhadap niat pembelian produk hijau Ever-E 250 di Denpasar. Jumlah sampel dalam penelitian ini adalah 110 responden dari seluruh Denpasar diambil dengan metode purposive sampling dan analisis jalur. Hasil penelitian menunjukkan bahwa pengetahuan konsumen memiliki pengaruh yang signifikan dan positif terhadap sikap dan niat pembelian produk hijau Ever-E 250. Variabel sikap telah terbukti dapat memediasi pengetahuan konsumen yang berpengaruh terhadap niat pembelian produk hijau Ever-E 250 di Denpasar secara signifikan, sedangkan mediasi yang terjadi adalah parsial, sehingga variable sikap berfungsi sebagai mediator pengetahuan konsumen yang berpengaruh terhadap niat pembelian produk hijau.
Although the leader of the Society's Eye Hospital, East Java has the characteristics of spiritual leadership as in the dimensions of spiritual leadership developed by Fry (2003) including vision, hope / faith, and altruistic love, however the level of employee turn over is still high. To address this problem, the research is using a quantitative causality approach and SEM PLS model as the data analysis technique used. The result of the research shows that there is a significant positive influence on spiritual leadership towards the organizational culture. A significant positive influence of organizational culture also seen on employee's loyalty, and there is a positive but insignificant influence of spiritual leadership on employee's loyalty.
This study aims to analyze whether there are simultaneous effects of Current Ratio, Debt to Equity Ratio, and Total Asset Turnover to Pofitability (Return On Asset) on Transportation Company Listed at Indonesia Stock Exchanged. This research use quantitative method. The population on this research is transportation companies listed at Indonesia Stock Exchange (IDX) and continuously published financial reports in 2014-2018. Based on the purposive sampling method, from 71 transportation companies globally converged into 10 transportation companies, so that the data obtained were 50 observation. The analytical method used is multiple linear regression analysis. The results of the study are Current Ratio and Debt to Equity Ratio does not partially affect ROA, while Total Asset Turnover has a partial effect on ROA. And the three independent variables (CR, DER and TATO) simultaneously influence the dependent variable, namely profitability (ROA)
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