Although the leader of the Society's Eye Hospital, East Java has the characteristics of spiritual leadership as in the dimensions of spiritual leadership developed by Fry (2003) including vision, hope / faith, and altruistic love, however the level of employee turn over is still high. To address this problem, the research is using a quantitative causality approach and SEM PLS model as the data analysis technique used. The result of the research shows that there is a significant positive influence on spiritual leadership towards the organizational culture. A significant positive influence of organizational culture also seen on employee's loyalty, and there is a positive but insignificant influence of spiritual leadership on employee's loyalty.
ABTRACT Research purposes are improving competitiveness of garment products at Tri Tunggal village, Babat -Lamongan districts. Entrepreneurs convection problems at Tri Tunggal village lies in production factors is still done by manual processes,no financial report and products marketing rely on sales promotions so the impact on low production levels I.PENDAHULUANDesa Tri T unggal Kecamatan Babat Lamongan merupakan salah satu desa terletak 74 KM sebelah barat kota Surabaya, Desa T ri T unggal merupakan sentra industri konveksi yang memproduksi kaos, jaket, kostum olah raga dan seragam sekolah, jumlah industri konveksi yang ada di desa tersebut se banyak 143 pengusaha konveksi dan memperkerjakan 1834 tenaga kerja. Akses pemasaran industri konveksi di Desa T ri T unggal sudah mencapai seluruh Indonesia diantaranya Kalimantan, Maluku, Sula wesi, Sumatera sampai dengan Papua. Omzet penjualan rata-rata per UKM menjacapai 60 juta sampai dengan 100 Juta rupiah per UKM perbulan, omzet penjualan sangat meningkat tajam pada saat menjelang pemilu maupun pilkada serta anak masuk sekolah.Permasalahan yang dialami oleh usaha konveksi di Desa T ri T unggal adalah masih bannyak UKM konveksi dalam proses produksinya masih menggunkan proses manual serta belum digunakan teknologi komputer dalam membuat desain pro duk sehingga produk yang dihasilkan memakan waktu yang lama dan kurang efisien serta kurang dapat bersaing dengan kompetitor. Teknologi desain sablon dengan komputer sudah sangat canggih baik corak warna maupun motif gambar sangat variatif bila dibandingkan dengan sa blon manual, yang menjadi kendala saat ini adalah skill para pegawai yang ada belum mampu mengoprasikan aplikasi tersebut. Hal inilah menjadikan produk konveksi yang dihasilkan kurang bisa bersaing dibandingkan produk yang sejenis.Selain itu metode pemasaran yang dilakukan oleh pengusaha konveksi di Desa T ri T unggal selama ini hanya mengandalkan para sales dan disebarkan ke pelosok tanah air, metode pemasaran dengan menggunakan salas promotion membutuhkan biaya yang cukup besar dan tidak efisien karena memerlukan biaya yang cukup besar sampai ditangan konsumen.Referensi Untuk dapat bersaing usaha kecil dituntut untuk menghasilkan produk yang memiliki ciri khas serta keuanikan dalam produk tersebut sehingga dapat diterima oleh pasar dan dapat bersaing dengan kompetitor.Referensi [8] menunjukkan bahwa alasan mendasar mengapa perusahaan di Jepang menjadi sukses karena keterampilan dan pengalaman mereka meningkatkan
Purpose: This study aims to create a reference model for the national Financial Literacy movement by finding a Financial Control model for Generation Z of Surabaya, which is 0.03% of the total in Indonesia. Therefore, the researchers made it the subject of research. Design/methodology/approach: In determining the minimum number of samples, the researcher used the Slovin formula. The research instrument used was a questionnaire. Findings: The study results show that the model relates to the Marketplace and financial literacy. Here, Marketplace has a significant impact and weak influence on Financial Control. At the same time, Financial Literacy has a substantial and robust effect on Financial Control. While Marketplace on Financial Control through Financial Literacy has a significant impact and a reasonably vital influence role. The findings are that 53% of research subjects think the literacy movement with animated video models through digital media is more attractive than others. Originality/value: This paper is original Paper type: Research article
Purpose: The aim of this study is to analyze the effect of customer relationship marketing and service quality on customer retention with customer satisfaction as a mediating variable in forwarding companies in Surabaya. Design/methodology/approach: The populations in this study are customers of forwarding companies in Surabaya and the sample in this study is 100 customers. The data analysis technique used was part analysis of linear regression. Findings: The research results are: 1) There is an effect of customer relationship marketing on customer retention at Forwarding Company in Surabaya, 2) There is an effect of service quality on customer retention at Forwarding Company in Surabaya, 3) There is an effect of customer relationship marketing on customer retention with customer satisfaction as a mediating variable at Forwarding Company in Surabaya, 4) There is an effect of service quality on customer retention with customer satisfaction as mediating variables at Forwarding Company in Surabaya, 5) There is an effect of customer relationship marketing on customer satisfaction at Forwarding Company in Surabaya, 6) There is an influence of service quality on customer satisfaction at Forwarding Company in Surabaya. Practical implications: The result of this research can be used as a reference in increasing customer retention with customer satisfaction. Paper type: Research paper
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