The present study aims to support the hypotheses proposed in the research model to prove the fact that the suggested variables can contribute towards performance improvement. The study offers a novel variable namely ergo-iconic service value. The object of this study includes 118 three-star hotels located in the business districts of the Special Capital Region of Jakarta and West Java. The study used questionnaires that were distributed to hotel managers to acquire research data. The ergo-iconic service value as a mediating variable is proven to improve the marketing performance of the hotels. Other variables, namely, the ability to implement management system certification and the ability to adapt to technology also increase the mediating role of ergo-iconic service value. The hypotheses are empirically proven as all three variables successfully improved the hotels' marketing performance. The current research also shows that the role of humans is still significant, and human presence is required to improve performance despite the fact that we are currently at the Industry 4.0 era; in this case, not all activities should be taken over by robots.
The role of CSR is world-wide recognized could enhance business performance and became a key strategy to achieve and maintain sustainable competitive advantage. Current research investigates empirically the impact of Top Management Support Advantages (TMSA), Price Advantages (PA), Product Development Advantages (PDA), Distribution Advantages (DA) and Marketing Communication Advantages (MCA) on Green Business Performance (GBP) mediated by Green Corporate Image Based Social Corporate Advantages. Deploying Structural Equation Modelling with AMOS software, Non-stratified random sampling with purposive sampling was employed for data collecting. A survey was conducted in Indonesia and Large Scale Enterprises as the object and Marketing and Operational managers as the unit analysis. The findings demonstrate/suggest that CSR strengthen the relationship among the factor drivers on GBP. CSR is considered a strategy to link with improved marketing performance. this research believes with CSR with megimplementasikan green image strategy of companies care for the environment is increasing, obviously this is also a business strategy that is widely used by companies in various parts of the world.
<p>This study aims to determine the performance of local governments in improving city image branding in South Sulawesi Province. This research uses a proportional sampling technique based on the area of the city so that the number of samples between one region and another will be different, using survey techniques in the form of questionnaires. For data analysis, this study used Structural Equation Modeling (SEM) with a total data of 265 samples. The hypothesis proves that the exogenous variables of city image branding consisting of regiocentric policy, street vendor performance, iconic tourism culinary and revisit destination have a positive influence on city image branding variables. This research contributes to the development of marketing science, the implication is that it provides input to stakeholders to increase the role of government performance on image branding.</p>
Mikhalya Tupperware is a company that sells Tupperware. Employee work performance is beginning to deteriorate, as evidenced by low employee morale in completing tasks. Employees typically have a high school diploma and have received no training. Incentives have problems, such as commissions and overtime incentives that do not work as expected. This study employs quantitative descriptive research methods. The study's total population was 39 employees, with saturated samples used as a sampling technique. Simultaneously, there is a significant influence on the work performance of Mikhalya Tupperware employees of the variables of competence and incentives. While only partially found, the competence variable had a significant effect on Mikhalya Tupperware's work performance. In part, it was discovered that the incentive variable had a significant effect on Mikhalya Tupperware's work performance. According to the findings of this study, the competence variable has a greater impact on Mikhalya Tupperware's work performance than the incentive variable.
This research aims to prove that government services adopting an ergo-iconic service can improve their services, their existence to think, become entrepreneurial government, build, and create innovative ideas. This research used e-questionnaires distributed using snowball sampling technique. There were 202 respondents collected in a month, 20 days on February to March in 2020. The questionnaires distributed through online media could limit the respondents to give their answers. If they are under 20 years old or same as those who have graduated from college, it could be assumed that they often do transactions service provided by the government. Ergo-iconic service values proposed in this research was used as the independent variable. This is proven to contribute positively and encourage agile government improvement and acceptance of community values. In addition, ergo-iconic values are able to touch and provide comfortable functions that succeed in improving government service performance. The originality of indicators in this research is ergo-iconic service values developed from previous researches. The implication of this research results is that the model of ergo-iconic service values can create public service performance and realize agile government
(Versi Indonesia) Penelitian ini bertujuan untuk menganalisa apakah hipotesis dalam penelitian ini mampu menunjukan bahwa variabel-variabel dalam penelitian ini memiliki korelasi terhadap Peningkatan Kinerja Tenaga Administrasi Sekolah (TAS). Penelitian ini memiliki variabel yang masih kebaruan dalam penelitian manajemen SDM yakni Pemanfaatan Nilai Pelayanan Ergo-ikonik, dengan obyek penelitian terdiri dari sembilan SMA dan delapan SMK Negeri di Kab.Wonosobo dengan jumlah responden sebanyak 165 orang. Desain Penelitian kuantitatif dengan jenis penelitian survey. Pengumpulan data dengan link google form dan analisis data dengan software SmartPLS versi 3.3..Hasil penelitian menunjukan bahwa secara langsung : Kompetensi,implementasi SOP, lingkungan kerja memiliki korelasi positif dan signifikan terhadap Peningkatan Kinerja TAS, dan juga memiliki korelasi positif dan signifikan terhadap pemanfaatan nilai pelayanan ergo ikonik. Kompetensi, implementasi SOP, lingkungan kerja memiliki korelasi lebih kecil terhadap peningkatan kinerja TAS dibanding pengaruh langsung jika dimediasi Pemanfaatan nilai pelayanan ergo-ikonik (English Version) This study aims to analyze whether the hypothesis in this study is able to show that the variables in this study have a correlation to the Performance Improvement of School Administrative Personnel (TAS). This study has a variable that is still new in HR management research, namely the Use of Ergo-iconic Service Values, with the object of research consisting of nine SMA and eight State Vocational Schools in Wonosobo Regency with a total of 165 respondents. The research design is quantitative with the type of survey research. Data collection using google form links and data analysis using SmartPLS software version 3.3. iconic ergo service. Competence, SOP implementation, work environment have a smaller correlation to improving TAS performance than the direct effect if mediated. Utilization of ergo-iconic service values.
Budget absorption is one indicator in measuring the performance of the state revenue and expenditure budget. Most of the budget realization occurred in the fourth quarter. The absorption of the budget, especially expenditure on goods and services, has a significant effect in driving economic growth. The research objective was to analyze the effect of budget planning, budget execution, government internal control systems on budget absorption, financial performance at the "Forest Area Consolidation Hall in Sumatra Region with budget absorption as a mediating relationship. This research uses descriptive quantitative method. The number of samples in this study were 215 respondents. The sampling technique in this research is saturated sampling. The research results show that there is an effect of budget planning, budget execution and government internal control systems on budget absorption at the Forest Area Consolidation Center in Sumatra Region. In addition, budget absorption also affects financial performance at the Forest Area Consolidation Center in Sumatra Region. Budget Absorption Mediates the Relationship between Budget Planning and Financial Performance at the Forest Area Consolidation Center in Sumatra Region. Absorption of Budget Mediates the Relationship between Budget Implementation and Financial Performance at the Forest Area Consolidation Center in Sumatra Region. Absorption of Budget Mediates the Relationship between the Government's Internal Control System and Financial Performance at the Forest Area Consolidation Center in Sumatra Region.
This study aims to determine the effect of the quality of tourist attractions and promotions on tourist decisions and loyalty as a result of the decline in the number of tourists. The respondents of this study were 100 tourists who visited Ijen Crater in July 2019 both foreign tourists and local tourists. The data analysis technique used structural equation modeling (SEM) Warp PLS 5.0. The results showed that there was a positive and significant influence of tourist attraction on the decision to visit. There is a positive and significant effect of tourism promotion on visiting decisions. There is a positive and significant influence of tourist attraction on tourist loyalty. There is a positive and significant effect of tourism promotion on tourist loyalty. There is a positive and significant influence on the decision to visit on tourist loyalty. Path analysis test results show that there is a positive and significant indirect effect between tourist attraction and tourist loyalty through visiting decisions. And there is a positive and significant indirect effect of tourism promotion on visiting loyalty through visiting decisions.
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