What the job market demanded in the last few decades is overwhelming. Universities are working hard to meet the quality required by the job markets and it took a lot of effort, physically and mentally. Recently, the Minister of Education and Culture Republic of Indonesia releases a policy that opens up the door to unlimited resources of learning. Students will be facilitated to choose their learning sources from outside the classroom, with real professionals. It is hoped that the quality of education in Indonesia will be enhanced and universities can produce graduates who have competencies that are relevant to the needs of industry, business, and the world of work. This research mainly reviews the Freedom to Learn–Independent Campus (FLIC) policy as an opportunity to conduct independent learning. Independent to choose the more contextual source of learning. Our study context is the implementation of the FLIC program specifically at the School of Business. The researchers conducted interviews with stakeholders related to the implementation of this policy (students, faculty members, co-educators). As a result, FLIC is perceived to have a positive impact on improving student abilities. However, there are still some obstacles that can be used as a basis for policy improvement.
The issue of advertising effectiveness is strongly related with theinstrumental attributes of an advertisement. One of the attributes is an endorser. The existence of an endorser has a big influence on the outcomes of an advertising activity because an endorser has a strong effect on the image of products or services advertised. This inquiry merely focuses on the attempt to see the impact of an endorser image on the image of products being advertised. It is also to see how the changes of the image of an endorser and the decision making made by a top management about a problematic endorser have relevance with customers’ perspectives. The participants of this study are the students of Duta Wacana Christian University. The analysis is with different test average, mean, and standard deviation. The result indicates that the presence of a celebrity endorser gives a positive effect on the image of products and the image of a company. Moreover, the customers also give a positive appreciation to the decision of top management to end a contract with a problematic endorser.Keywords: endorser, advertisement, image
Green marketing is basically a social marketing concept that protects and builds consumer welfare by paying attention to environmental sustainability. In the business context, the green marketing aspect is starting to become an aspect that is used as the basis for showing the advantages of a business. This study aims to see how green marketing moderates the effect of product and price on consumer buying interest. The aspects studied in this study include product aspects, price aspects, green marketing aspects and their influence on buying interest. The study was conducted in Yogyakarta with random sampling of Super Indo consumers. Field data collection is carried out in the period from May to July 2021. Data collection is carried out by distributing questionnaires with validity and reliability tests first. Data analysis was carried out using the Regression-Moderation model with product and price aspects as independent variables. Aspects of buying interest as an independent variable, while the green marketing variable as a moderating variable. The results of this study indicate that product and price aspects in general still have an effect on consumer buying interest. Meanwhile, an understanding of green marketing has a significant influence in moderating the relationship between products and consumer buying interest in Super Indo Supremarket retail.
The growing of modern market such as minimarket, supermarket, and hypermarket has an impact on customer shopping behavior especially in development countries. Retail business offer manufactured product and private label product. Recently, private label product is growing up above manufactured product. The aim of this paper is to develop the model of buying private label product. This paper show that the buying of private label has formed some factors. This paper compile and analysis several researches that was done in India, China, Malaysia and Indonesian. The model reveals that quality, price, packaging, brand, consumer characteristics, and retail images affect the buying of private label. Keywords: private label, perception, quality, price, brand, packaging, store images,consumer characteristic, buying behavior
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.