The novelty of this research is in applying the construction of the Shane Theory and Entrepeneurial Learning Model in applying Entrepreneurship Education at a higher education institution. This study used action research by utilizing a narrative method. The business field which matched with the academic discipline as well as business interest and hobby was more successful than that which had a different prospect as a startup. Leadership, entrepreneurship, and managerial ability are the determining factors in the success of a startup company. It can delve more into the entrepreneurship process of startups to recognize opportunities to create ideas, start businesses, and develop businesses.
Nowadays, the understanding of social entrepreneurship is still diverse. This study aims to create a model of social entrepreneurship and the factors shaping it. The results of this study indicated that there was a direct, positive influence of the organizational environment, social environment, individual characteristic, experience, and family demands for entrepreneurship, while the economic environment, education and training had no significant influence on the entrepreneurship. Furthermore, the results of the analysis proved that the organizational environment, variables, social environment, economic environment, individual characteristic, education and training, experience, and family demands indirectly influenced the social entrepreneurship through entrepreneurship variables as the intervening variables, except for the economic environment variable. The research method used was Structural Equation Model (SEM). SEM is a multivariate analysis used to analyze the relationships between variables in a complex manner. Authors used non-probabilistic sampling with 320 respondents. Authors strive to examine the role of government in providing capital, and universities in creating new social entrepreneurs that contribute to the tightening of social problems in the further research.
This research contributes to efforts to improve marketing performance in batik small and medium enterprises that care about the sustainability of the ecosystem through ecological innovation and ecological marketing. This paper discusses the results of a study of the relationship between marketing and the willingness to support environmentally friendly among small-scale 'batik' (Indonesian traditional clothing) producers in Central Java. The study was conducted on natural color batik SMEs in Central Java with a total sample of 120 respondents obtained through non-probability sampling to test the relationship between variables that developed in this study, using SEM-PLS modeling. The findings suggest that the performance of green marketing can be enhanced by ecological innovation through intervening variables of ecological marketing. The study found that operators with higher marketing performance measured by customer growth, market share and sales volume were more willing to replace synthetic dyes with more environmentally friendly natural dyes, even though the price of batik products was more expensive. The increased performance of green marketing in this study, it is expected to be able to encourage batik SMEs who use synthetic dyes to switch to natural dyes to reduce environmental pollution and protect the world from degradation through sustainable consumption and production.
This study aims to: find determinants of vegetable consumer satisfaction (online) including trust, product appearance (product packaging), product quality, website quality, information content, product diversity, and ease of transaction. The research was conducted in April 2018 until June 2018, for approximately 60 days. Whereas the research site is in the Salatiga area of ??Central Java, Semarang Regency. This research is a kind of quantitative descriptive research and the method used in this study is the survey method. The sampling technique used in sampling is non probality sampling by accidential sampling. Quantitative descriptive data analysis with simple linear regression analysis. The results of the analysis show that the product appearance variable (product packaging), product quality, website quality, information content, diversity and ease of transactions are very influential or significant towards satisfaction, while the trust variable does not affect satisfaction, because there are factors that influence satisfaction, namely crosstab results the value has the same is not high and not low, so that the population collects or does not spread and there is a fairly high multicollinearity.
The paper aims to test a research model of the mediating role of satisfaction in creating loyalty of green tourists. The importance of loyalty refers to a number of unique characteristics of green tourists such as being associated with the middle class, high spenders, staying longer than common tourists, high involvement, and tolerance. By using SEM a mediation test was carried out related to the position of customer satisfaction (GCS) in mediating its decision to buy in an environmentally friendly hotel (GP) and its loyalty (GCL). In short, to get loyal customers, services must be created in order to encourage customer satisfaction.
Keywords: green hotel, green tourist, loyalty, purchasing, satisfaction
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