The Effect of Packaging and Prices on Intention to Buy with the Moderation of Income and Store Image

Sukoco, Andreas Ari; Priyanto, Sony Heru; Ihalauw, John J.O.I.; Abdi, Antonius Surjo

doi:10.5220/0009965303040313

Cited by 3 publications

(2 citation statements)

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“…Therefore, as postulated by Zhao et al (2021), price is one of the most influential determinants of purchase intent since higher priced products may lead merchants to lose customers more readily, as consumers have the option to move to other sellers offering the same product at a lower price. According to Sukoco et al (2020), a favourable price will increase the intention to purchase. Consumers with a high price consciousness will try to use the lowest price to purchase their chosen product.…”

Section: Pricementioning

confidence: 99%

Supplements purchase intention: young consumer's perspective

Yeo

Ling²,

Leong³

et al. 2022

BFJ

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PurposeThis study aims to investigate the factors that influence young consumers' purchase intention towards dietary supplements (DS) in Malaysia.Design/methodology/approachThe supplement industry in Malaysia has been growing rapidly recently due to a paradigm shift in healthcare management, from curative to prevention. Thus, it has sparked interest to conduct a study on the factors that influence young consumers' purchase intentions towards DS. With a response rate of 74.5%, a survey questionnaire was used to elicit data from 149 Gen-Y respondents who consume supplements on a regular basis.FindingsThe results revealed that the influencing factors towards purchase decisions among these Gen-Y respondents aged between 17 and 25 are based on product knowledge and product quality. The implications of these findings and directions for future research are outlined at the end of this paper.Originality/valueThis study offers empirical insights from the perspective of an emerging digital economy on the factors that influence young consumers' purchase intentions towards DS in Malaysia.

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Section: Pricementioning

confidence: 99%

Supplements purchase intention: young consumer's perspective

Yeo

Ling²,

Leong³

et al. 2022

BFJ

View full text Add to dashboard Cite

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“…This finding is supported by other authors and they found that perceived price influences the purchase intention (Moroe& Chapman, 1987;Zeitham, 1988). Sukoco et al (2020) did research on the topic of the effect of packaging and prices on intention to buy with the moderation of income and store image. The researchers found that there is a significant impact of price and packaging on the purchase intention towards buying private label products.…”

Section: Product Pricementioning

confidence: 99%

Factors Affecting Purchase Intention of Laptop in Nepal

Rai¹,

Nath²

2020

KMC Res. J.

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The main objective of the study was to explore the factors affecting purchase intention in the buying of laptops in the Nepalese market. Product quality, product price, and brand image are taken as independent variables to examine the impact on purchase intention. Primary data has been used in the study. Data were collected through a structured questionnaire in the six-point Likert scale from laptop users in the Nepalese market. Convenient sampling was used for the study and Kathmandu was the sampling location. A total of 385 respondents were the sample size of the study. SPSS software has been used to process and analyze the primary data. Mean Standard Deviation, Correlation, and Regression analysis techniques have been used to analyze the collected data. The research found that there is a significant positive relationship of all three independent variables like product quality, product price, and brand image with the dependent variable purchase intention. Moreover, it is found that there is a significant and positive influence of product price and brand image on purchase intention towards the laptop in the Nepalese market. But, it is found that the product quality has no significant influence on the purchase intention towards the laptop in the Nepalese market.

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