Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan dan pelatihan pasar modal terhadap pengambilan keputusan investasi (studi kasus masyarakat Kabupaten Brebes dan sekitarnya). Penelitian ini merupakan penelitian kuantitatif terapan kausal. Data yang digunakan adalah data primer dan sekunder. Metode pengumpulan data primer yaitu dengan menyebar kuesioner. Teknik yang digunakan dalam pengambilan sampel yaitu menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 251 responden. Pengujian yang dilakukan menggunakan uji instrumen, uji asumsi klasik, serta analisis regresi linier berganda. Temuan dari penelitian ini berdasarkan uji t antara lain menunjukkan bahwa literasi keuangan dan pelatihan pasar modal berpengaruh secara signifikan terhadap pengambilan keputusan investasi secara individu. Hasil penelitian berdasarkan uji F menunjukkan bahwa literasi keuangan dan pelatihan pasar modal berpengaruh secara signifikan dan simultan terhadap pengambilan keputusan investasi pada masyarakat Kabupaten Brebes dan sekitarnya.
Kata Kunci: literasi keuangan, seminar pasar modal, keputusan investasi
In its work in Jatimakmur Village, Songom District, Brebes, already has a BUMDes "Go Public", but BUMDes has a myriad of problems. BUMDes management can be said to be difficult because of problems such as limited human resources (HR). Some challenges faced in the management of BUMDes "Go Public" include the problem of organizational arrangements. Finding and developing village potential Marketing problems. The purpose of this activity is to encourage BUMDes managers to be able to develop marketing strategies with the right process. Encourage BUMDes managers to have the ability to identify their potential and opportunities to become profitable business units for villages by marketing their products to consumers.The stages of the implementation of community service are the identification of problems BUMDes managers, presentation of material and questions and answers with BUMDes managers. The knowledge and understanding of BUMDes managers is increasing about marketing strategies for BUMDes products. This can be seen from the indicators. Many questions from BUMDes managers submitted and explanations related to them, there is a good transfer of information and an increase in understanding related to how to market BUMDes products.
OFD analysis applied in industrial manufacture is emphasizing the use of matrix approach. On the other hand, QFD analysis in the service sectors is utilizing the combination of Service Quality (Serqual) Dimensions and QFD itself. This combination will come up with a result of a House of Service Quality (HOSQ) Approach. Based on the result of QFD analysis by con- stucting the House of Quality, it was found that mostof the consumer attributes concemed as importantand mostimportant.
"Remojong" is one of the UMKM associations in Brebes Regency. "Remojong" itself is taken from the Brebes language which means synergizing together or in mutual cooperation. This association aims to embrace all perpetrators of SMEs originating and native to Brebes spread throughout Indonesia. Some of the products in the "Remojong" MSME are already exported abroad, such as Malaysia, Singapore, and Saudi Arabia. However, there are also products that have not been able to be marketed outside the city outside the Brebes area. So that the problem encountered in the field is the weak use of technology in this case the internet to market MSME products. So that the business of MSME actors is stagnant, does not lose but does not grow optimally. The purpose of this community service will only discuss the marketing problems experienced by the "Remojong" MSME actors in Brebes Regency. The products owned by MSME players "Remojong" are very feasible to compete with other products. However, due to problems with marketing, product development was hampered due to poor marketing management. From the community service activities that have been carried out, it can be concluded that the knowledge and understanding of the Brebes "Remojong" MSME actors has increased regarding product marketing strategies through Facebook social media. This can be seen from the indicators of the number of questions asked by participants and explanations related to them, so there is a good transfer of information and an increase in understanding related to how to market MSME products.
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