Korean wave atau gelombang hallyu merupakan fenomena budaya populer yang saat ini telah menyebar ke banyak negara, salah satunya adalah Indonesia. Terbukti dengan banyaknya komunitas pencinta Korea yang sudah ada di Kota Makassar. Penelitian ini meletakan fokus pada bagaimana korean wave mempengaruhi perilaku komunikasi serta menentukan minat beli pada komunitas pencinta Korea yang ada di Makassar. Penelitian ini menggunakan teori Terpaan Media. Sedangkan pendekatan yang digunakan yakni penelitian kuantitatif yakni dengan menggunakan Kuesioner, pengamatan dan studi literatur. Hasil penelitian menunjukan pengaruh korean wave cukup signifikan pada komunitas pencinta Korea di Makassar. Signifikansi tersebut ditunjukkan dari besar pengaruh Korean Wave terhadap perilaku komunikasi yaitu 47,4% dan pengaruh korean wave terhadap minat beli sebesar 44,3% serta pengaruh perilaku komunikasi terhadap minat beli yakni sebesar 44,0%. besarnya pengaruh korean wave terhadap perilaku komunikasi dan minat beli anggota komunitas korea di makassar merupakan terpaan dari media yang mencakup gaya berbicara serta gaya hidup.
Objectives: This research has the aim of knowing and analyzing the role of green human resources, including green recruitment and training, and the work environment that influences employee intention to leave. Employees at Sultan Hasanuddin International Airport Makassar.Methodology: In this study, 105 samples were used and samples were taken from employees at Sultan Hasanuddin International Airport, Makassar. PLS was the data analysis tool used.Finding: The results of this study are (1) There is a direct effect of recruitment on the employee's intention to leave; (2) green training has a direct influence on intention to leave; (3) there is a direct significant relationship between the work environment and the intention to leave; (4) work environment indirect relationship is capable of mediating green recruitment process with a significant intention to leave; and (5) an indirect relationship where the work environment significantly mediates green training with employees' desire to leave during this time.Conclusion: The results of this study state that recruitment and training have a positive and significant effect on employee intention to leave, both directly and indirectly on the work environment.
Penelitian ini dilatarbelakangi fenomena pandemi covid-19. Dengan adanya pandemi covid-19 ini ada konsekuensi dari himbauan penutupan pusat perbelanjaan dan social distance sehingga berkurangnya jumlah toko atau outlet yang dibuka, jam buka took/outlet serta jumlah konsumen yang berkunjung. Hal ini berdampak pada tiga sisi, yaitu pertama bagi pelaku usaha perdagangan (termasuk usaha mikro dan kecil), kedua, konsumen, dan ketiga pemilik property seperti pemilik pertokoan/mall/plaza. Penelitian ini dilakukan di lokasi PT. Citra Warna Jaya Abadi cabang tamalanreaMakassar yang beralamat di Jalan Perintis Kemerdekaan No. 29A KM.9, Tamalanrea, Makassar, Sulawesi Selatan dalam rangka untuk mengetahui strategi komunikasi pemasaran pada masa pandemi covid-19. Jenis penelitian ini deskriptif kualitatif. Penelitian ini didukung dengan teknik pengumpulan data melalui teknik wawancara dan observasi langsung kepada subjek penelitian serta dokumentasi. Penelitian ini di bedah dari teori Windu Mahmud dan Wakhid Basori. Hasil penelitian ini menunjukkan bahwa strategi komunikasi pemasaran yang dijalankan oleh PT. Citra Warna Jaya Abadi cabang Tamalnrea Makassar pada masa pandemi covid-19 yakni menggunakan media cetak, media online, serta memberikan pelayanan prima yang berbeda dengan kompetitor lain kepada konsumen. Kata kunci: strategi, komunikasi, pemasaran, pandemi, covid-19. This research was motivated by the phenomenon of the COVID-19 pandemic. With the Covid-19 pandemic, there are consequences of the call for closing shopping centers and social distancing so that the number of shops or outlets opened, shop/outlet opening hours and the number of consumers visiting is reduced. This has an impact on three sides, namely firstly for trading business actors (including micro and small businesses), secondly, consumers, and thirdly property owners such as shop/mall/plaza owners. This research was conducted at the location of PT. Citra Warna Jaya Abadi Makassar tamalanrea branch which is located at Jalan Perintis Kemerdekaan No. 29A KM.9, Tamalanrea, Makassar, South Sulawesi in order to find out the marketing communication strategy during the covid-19 pandemic. This type of research is descriptive qualitative. This research is supported by data collection techniques through interview techniques and direct observation to research subjects and documentation. This research is based on the theory of Windu Mahmud and Wakhid Basori. The results of this study indicate that the marketing communication strategy implemented by PT. Citra Warna Jaya Abadi, the Tamalnrea Makassar branch during the COVID-19 pandemic, used print media, online media, and provided excellent service that was different from other competitors to consumers.
The purpose of this study was to analyze the effect of covid-19 on compensation. The effect of covid-19 on organizational commitment. The effect of covid-19 on job satisfaction. The influence of covid-19 on lecturer performance. The effect of compensation on organizational commitment. The effect of compensation on job satisfaction. The effect of compensation on lecturer performance. The effect of organizational commitment on job satisfaction. This research is explanatory research with survey method. This research was conducted at Fajar University and Nitro Finance College in Makassar City, South Sulawesi Province. The research sample is 112 lecturers. Proportionate stratified random sampling was taken because the sample was stratified by using a questionnaire. Partial lies square (PLS) data analysis. The results of the study found that five hypotheses had a significant effect and three hypotheses had no significant effect, namely Covid-19 on job satisfaction. Compensation for job satisfaction. Compensation for lecturer performance.
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