The current study examines the associations between the individual's cultural values about web-based advertising (IWA), attitudes toward web-based advertising (AWA) and individual's behavioral reactions (BR) in three dissimilar cultures Pakistan, Malaysia and the United States of America. The study is based on the five individual cultural values to evaluate the understanding of the cultural perception of the web-based advertising users towards individual's attitudes toward web-based advertising (AWA). This addresses the research gap that how individual's values-driven attitudes towards web-based advertising influence the individual's behavioral reactions (BR). The study uses the Hofstede cultural dimensions to delineate the cultural variability between three national cultures which also provides ecological assumption based contextual interpretation to the web-based advertising effectiveness. The findings demonstrated that the four individual cultural values are important forecasters of attitudes toward web-based advertising (AWA) and Behavioral Reactions (BR). However, the misrepresentation of value in web-based advertisements was negatively evaluated by the users. The findings pointedly provide evidence that individual cultural values are a noteworthy forecaster of the web-based ad browsing and rate of recurrence of web-based spending. The study provides theoretical and practical implications to consider individuals values and persuasive knowledge in web-based advertisements instead of focusing on repeated exposure to the obtain favorable behavioral reactions (BR). Keywords: Individual's cultural values about web based advertising (IWA), Attitudes toward web-based advertising (AWA), Individual's behavioral reactions (BR),

This study seeks to explain how political participation is influenced by cultural values manifested in political advertising. In this regard, this study proposes a model that encompasses the concepts of Schwartz’ basic human values in which self-transcendence and conservation interact with three political values manifested in advertisements, namely law and order, civil liberties and patriotism, to determine political participation. Analyses were performed on a random sample of 834 Pakistanis collected through a survey. Structural equation modelling (SEM) techniques were employed, and analysis of moment structures (AMOS) was used to determine political participation. The findings of this study revealed that self-transcendence and conservation, albeit varied intensity, interact with political values manifested in advertisements. The findings also provide theoretical and managerial implications, which are discussed in greater detail in this article.

The purpose of this paper is to examine the impact of personality traits of consumers regarding their green buying intention by measuring the mediation effects of eco-labels and environmental attitude along with the moderation of gender. To the researchers' best knowledge, there is a lack of research in developing countries in explaining influence of rarely researched factor such as loyalty proneness on green buying intention. To uncover this gap, using survey method data from a sample of 434 has been collected through a structured questionnaire distributed among employees of the different national and multinational companies. Findings suggest that consumer personality traits except collectivism have a significant impact on Green buying intention. Furthermore, mediation of ecolabels and environmental attitude along with moderation of gender has a strong impact on consumer's green buying intention. These findings depicted that green market is evolving in developing countries, so it has created an open avenue for marketers to better grab the opportunities from green products and focus on establishing that new category of green products in Pakistan. Moreover, present study helps to eliminate the research gap by evaluating the interaction effect of gender with environmental attitude and eco-labels on green buying intention.

Leadership is considered the main asset for organizational success, as it leads to the work-life satisfaction of employees. Since employees are the backbone of any organization, workforce analytics are also believed to be of paramount importance in this competitive world. This research aims to investigate the influence of leadership styles (autocratic, visionary, and ethical leadership) on work engagement. The framework of the study was underpinned with Theory X and Theory Y. Total of 191 finalized responses out of 250 were gathered from professionals working on leadership roles in national and multinational organizations of the beverages industry of Pakistan. SMARTPLS was used for analyzing the validity and reliability of constructs and hypothesis testing. All hypotheses were accepted which shows the significant relationships of the proposed framework of the study, except the relationship between autocratic leadership and work engagement along with its mediating correlation with organizational trust. In practical terms, the findings of this research will assist management and organization in enhancing their focus on policy-making based on the perspectives of professional workers.

The main purpose of this study is to investigate the mediating impact of corporate entrepreneurship on the relationship between knowledge sharing, organizational innovational capabilities and firm performance. Rapid change in technology and the world being a global village has forced organizations to change their way of doing business. Organizations require developing new products, improving production process and capturing new markets to survive against local and international competition. Pakistani organizations are losing their market share in local and internationals markets due to their inability to meet continuously increasing customer demands. This study will helps these organizations to understand the importance of knowledge sharing, innovation and corporate entrepreneurship in their performance. The data were collected from service sector industries by using a close ended questionnaire. Results show that knowledge sharing and organizational innovative capabilities have a positive impact on firm performance while corporate entrepreneurship more strengthens this impact. It is recommended for organizations to create the knowledge sharing environment in the organization through awareness sessions and to teach employees how knowledge sharing can collectively benefit them and the organization. Organizational culture should welcome new ideas and opportunities and strive to achieve continuous excellence.

The objective of the following paper is to examine the effects of ostracism at work on extra-role behavior, ingratiation and eudaimonia at work by taking mediating effect of sadness as well as moderating effects of employee regulatory focus. This phenomenon was examined through the lens of Affective event theory. The data was collected from 291 public sector employees of Pakistan. Data on variables of interest were collected through time lag and multi-rated survey which was divided into three parts. Data were analyzed through smart PLS software. Results indicated that sadness mediates the relationship between ostracism at work and extra-role behavior and between ostracism and ingratiation at work. The result indicated that promotion focus antagonistically moderate the relationship between sadness and extra-role and prevention focus failed to moderate the relationship between sadness and ingratiation at work. Furthermore, results also indicated that extra-role behavior positively related to eudaimonia and ingratiation at work negatively related to eudaimonia at work.

This study aimed to explore a comprehensive model to address the indirect impact of transformational leadership (TL) on employee creativity (EC). Study proposed three serial mediators; innovation climate (IC), creative self-efficacy (CSE), and follower relational identification (FRI). A self-administered questionnaire survey was conducted from employees of IT and telecom sector. Smart PLS-SEM 3.2.9 was used to measure direct and indirect analysis. The findings of this study reveals a positive link between TL and EC. Moreover, IC, CSE and FRI is found to mediate the direct relationship. The present study contributes to the existing literature by identifying the missing links in the form of IC, CSE, and FRI between TL and EC. More mechanisms are suggested to enrich the existing framework by adding mediators as well as moderators. As results show that EC is promoted through TL, so findings are valuable for managers to invest in training of supervisor’s TL to find out the extent of potential to become a TL. The study suggested the dire need of organizations to focus on inculcating innovation climate in order to achieve desired creativity results.

Technical Training is one of the most important tools in ensuring that learners in technical and vocational education and training institutions achieve a higher success rate as they acquire skills and become self-employed as a result of this specialized training. There is no doubt that technical and vocational education is not only an integral part of secondary and post-secondary education, but it is also one of the most influential aspects of preparing individuals for their careers. 230 complete questionnaires were finalized out of 280 TVET students who participated in the survey and were analyzed using SPSS ver. 20 and SMART PLS in order to examine the validity and reliability of the constructs. Based on the results of the study, traditional training has a positive correlation with skill acquisition and self-employability. Skills acquisition and competency-based training are positively correlated. Similarly, competency-based training has a positive association with self-employability. Moreover, there is a significant moderating impact of TVET Learner's Satisfaction on the relationship between traditional training and self- employability, as well as between competency-based training and self-employability. Practically, this research and the results will lead TVET institutions and students to focus more on skill-learning and re-energize their motivation and well-being, which will play a significant role in their success.