The current study examines the associations between the individual's cultural values about web-based advertising (IWA), attitudes toward web-based advertising (AWA) and individual's behavioral reactions (BR) in three dissimilar cultures Pakistan, Malaysia and the United States of America. The study is based on the five individual cultural values to evaluate the understanding of the cultural perception of the web-based advertising users towards individual's attitudes toward web-based advertising (AWA). This addresses the research gap that how individual's values-driven attitudes towards web-based advertising influence the individual's behavioral reactions (BR). The study uses the Hofstede cultural dimensions to delineate the cultural variability between three national cultures which also provides ecological assumption based contextual interpretation to the web-based advertising effectiveness. The findings demonstrated that the four individual cultural values are important forecasters of attitudes toward web-based advertising (AWA) and Behavioral Reactions (BR). However, the misrepresentation of value in web-based advertisements was negatively evaluated by the users. The findings pointedly provide evidence that individual cultural values are a noteworthy forecaster of the web-based ad browsing and rate of recurrence of web-based spending. The study provides theoretical and practical implications to consider individuals values and persuasive knowledge in web-based advertisements instead of focusing on repeated exposure to the obtain favorable behavioral reactions (BR). Keywords: Individual's cultural values about web based advertising (IWA), Attitudes toward web-based advertising (AWA), Individual's behavioral reactions (BR),

This study seeks to explain how political participation is influenced by cultural values manifested in political advertising. In this regard, this study proposes a model that encompasses the concepts of Schwartz’ basic human values in which self-transcendence and conservation interact with three political values manifested in advertisements, namely law and order, civil liberties and patriotism, to determine political participation. Analyses were performed on a random sample of 834 Pakistanis collected through a survey. Structural equation modelling (SEM) techniques were employed, and analysis of moment structures (AMOS) was used to determine political participation. The findings of this study revealed that self-transcendence and conservation, albeit varied intensity, interact with political values manifested in advertisements. The findings also provide theoretical and managerial implications, which are discussed in greater detail in this article.

The purpose of this paper is to examine the impact of personality traits of consumers regarding their green buying intention by measuring the mediation effects of eco-labels and environmental attitude along with the moderation of gender. To the researchers' best knowledge, there is a lack of research in developing countries in explaining influence of rarely researched factor such as loyalty proneness on green buying intention. To uncover this gap, using survey method data from a sample of 434 has been collected through a structured questionnaire distributed among employees of the different national and multinational companies. Findings suggest that consumer personality traits except collectivism have a significant impact on Green buying intention. Furthermore, mediation of ecolabels and environmental attitude along with moderation of gender has a strong impact on consumer's green buying intention. These findings depicted that green market is evolving in developing countries, so it has created an open avenue for marketers to better grab the opportunities from green products and focus on establishing that new category of green products in Pakistan. Moreover, present study helps to eliminate the research gap by evaluating the interaction effect of gender with environmental attitude and eco-labels on green buying intention.

Leadership is considered the main asset for organizational success, as it leads to the work-life satisfaction of employees. Since employees are the backbone of any organization, workforce analytics are also believed to be of paramount importance in this competitive world. This research aims to investigate the influence of leadership styles (autocratic, visionary, and ethical leadership) on work engagement. The framework of the study was underpinned with Theory X and Theory Y. Total of 191 finalized responses out of 250 were gathered from professionals working on leadership roles in national and multinational organizations of the beverages industry of Pakistan. SMARTPLS was used for analyzing the validity and reliability of constructs and hypothesis testing. All hypotheses were accepted which shows the significant relationships of the proposed framework of the study, except the relationship between autocratic leadership and work engagement along with its mediating correlation with organizational trust. In practical terms, the findings of this research will assist management and organization in enhancing their focus on policy-making based on the perspectives of professional workers.

The main purpose of this study is to investigate the mediating impact of corporate entrepreneurship on the relationship between knowledge sharing, organizational innovational capabilities and firm performance. Rapid change in technology and the world being a global village has forced organizations to change their way of doing business. Organizations require developing new products, improving production process and capturing new markets to survive against local and international competition. Pakistani organizations are losing their market share in local and internationals markets due to their inability to meet continuously increasing customer demands. This study will helps these organizations to understand the importance of knowledge sharing, innovation and corporate entrepreneurship in their performance. The data were collected from service sector industries by using a close ended questionnaire. Results show that knowledge sharing and organizational innovative capabilities have a positive impact on firm performance while corporate entrepreneurship more strengthens this impact. It is recommended for organizations to create the knowledge sharing environment in the organization through awareness sessions and to teach employees how knowledge sharing can collectively benefit them and the organization. Organizational culture should welcome new ideas and opportunities and strive to achieve continuous excellence.