The present study uses a review of the literature and the views of tourism and management professors and experts in order to the identification of organizational intelligence elements in tourism management (STO) for the first time. The census method was used to determine the research sample and the Delphi technique was used to design the questionnaire. Construct divergence was then used to determine the validity and reliability of the questionnaire. The final results indicated that providing e-services for tourists had the greatest impact on the development of STO (loading factor: 0.677). Moreover, New Tourism Marketing Methods (NTMM) had the least effect on the development of STO (loading factor: 0.431). Overall, the most important achievement of the present research is introducing the concept of STO in tourism management.
The Persian Qanats, ancient underground aqueduct systems that have provided irrigation water to arid regions in Iran for over 3000 years, are recognized as a vital element of the country’s cultural heritage. Eleven of these impressive structures have been included on the UNESCO World Heritage List, underlining their cultural, social, political, and physical significance. As these underground heritage sites offer a unique opportunity for fostering territorial collaboration and social capital between tourists and the local community, it is important to develop a comprehensive model to influence the behavior of tourists, officials, and natives in their treatment of these invaluable sites. This study aimed to design a sustainable behavior model for underground heritage tourism management in Persian Qanats that have been listed as UNESCO World Heritage properties. The research employed a theme analysis approach, utilizing a statistical sample of 22 base managers and Qanat tourism experts. The study used content and thematic analysis to develop a research model that guarantees the sustainable protection of these valuable underground heritage sites by shaping the behavior of tourists, officials, and natives. The proposed model serves as a guideline for effective behavior management, leading to the preservation of these significant underground heritage sites for future generations. In conclusion, this study provides valuable insights into the sustainable management of Persian Qanats and the promotion of a strong sense of territorial collaboration and social capital between tourists and the local community.
: The present study had a twofold objective, including the reconceptualization of medical tourists’ perceived risk in the COVID-19 pandemic and developing strategies to reduce medical tourists’ perceived risk during the pandemic. These two steps were referred to as a strategic-based approach. The first step defines medical tourists’ perceived risk as the subjective/cognitive (mind-driven) expectations and objective/actual (real-image driven) evaluation of the negative consequences/losses before/after making travel decisions to an unsafe COVID-19 destination. Following that, the associated dimensions were identified, such as psychological, financial, health, legal, performance, facility, and time risks. Finally, two main strategies (country-based and hospital-/clinic-based) were developed to create a safe COVID-19 destination. This study could make significant theoretical and practical contributions to strategic medical tourism management.
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