With the spread of the COVID-19 pandemic and the increasing importance of e-commerce, the study of online consumer behavior is of particular relevance. The purpose of this study was to form a methodological approach to assess the relationships and the level of influence of the factors activating the purchasing behavior of online consumers against the background of the COVID-19 pandemic. The research methodology was based on the transformation of Cattell’s questionnaire and the implementation of correlation analysis. To determine the predisposition of online consumer behavior at the time of making a purchase decision, this study used the questionnaire method. The survey was conducted among online shoppers in the top 10 countries in terms of e-commerce market growth. The scientific contribution is the proposed methodological toolkit to assess the purchasing behavior of online consumers, which identifies the most influential factors in their purchasing behavior and provides an opportunity to assess the dynamics of their activity during the study period, to identify key trends and determine changes in their behavior. The research revealed what changes in online consumer buying behavior are typical in the COVID-19 pandemic. The impact of consumer awareness and experience has increased. Online consumers have become more experienced, which has influenced the activity of their buying behavior. This study proved the shifting influence of online consumer purchasing behavior factors during the pandemic. The increasing importance of the speed of decision making by consumers when purchasing goods and services online was determined.
This paper describes the key points in the development of a digital platform for the agrarian economy of Russia. The main problems of transition of the Russian economy to a digital format of work, development, expansion of digital literacy, ways of solving the problems of digitalization of agricultural production are revealed. The creation of complex digital models of production processes in agriculture will increase the productivity of the business of agricultural producers. This requires generally valid agricultural production management systems with hundreds of parameters and analysis of big data, which includes the formation and algorithmization of management: equipment, devices, things, processes, money supply. Each platform is built on the management of the processes of crop production, livestock production, logistics of supply and sale. The basis of the digital platform which is being created as a knowledge platform that reflects the availability of professional staff in creating the necessary programs and providing farms with new IT opportunities to increase productivity. Thus, according to our research, improvement of digital infrastructure can be attributed to the main directions of development of digital technologies in the agricultural sector; updating the human resources of citizens by reducing the digital divide; orientation towards the use of domestic scientific and technical developments; development of domestic technologies correlated with scientific developments. A comprehensive scientific and technical program should also include a training system for the development and functioning of digital agriculture, and this requires the modernization of the entire educational process in agricultural educational institutions.
The issues of digital transformation of the modern agricultural economy and the impact of innovative processes on its effective and sustainable functioning in order to ensure food security are analyzed in this article. The key directions for the development of digital production are shown, with the help of which the real prospects for the development of the agrarian sector of the national economy are determined. The current state of digital transformation of the agricultural sector of the economy is analyzed using modeling of the product impact and process innovations on the development of the agricultural economy. The influence of knowledge spreading in the Internet era, the development of network technologies and the use of digital platforms significantly expand the possibilities of both modern network business and business in the agricultural sector of the economy in solving problems related to the implementation of research and development in the field of digital transformation of the agricultural sector of the economy. In the conclusion, it is concluded that the development of rural areas and ensuring of food security in Russia will largely depend on the level of application of information technologies.
The article examines some of the world’s economic realities in the context of a pandemic. It is noted that the world will experience the economic consequences of the pandemic for several more years. Well-established supply chains have been disrupted, some cranes have fallen into deep recessions, and the recovery of some of the world’s leading economic sectors is still in doubt. No one could have imagined that such a large industry as the oil industry, in the literal sense, will go into negative territory, and the air carriers will remain practically out of work. However, this took place in real life and was reflected in economic history. Therefore, in order to overcome these negative trends in the future, it is necessary to learn from the mistakes of today, this will make it possible to prevent the shutdown of economically important industries in the future and allow the economy to develop, even if not at a high pace, but still within the framework of a certain progressive development.The purpose of the work is to analyze some of the economic events that took place during the pandemic in order to identify the causes of their occurrence and further development trends.
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