International audienceThe present paper examines how a new, creative genre emerges out of a commodity-based industry. Building on the genre-emergence literature, the paper analyzes the Australian wine industry since the 1950s. Based on content analysis of a wide variety of sources, the study identifies four mechanisms that account for creative-genre emergence: shifting and layering of metrics, analogies with established creative industries and practices, resonance with society-level logics, and personification. The results contribute to the genre-emergence and creative-industries literatures

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While the notion of reputation has attracted much scholarly interest, few studies have addressed the strategic issue of reputational multiplicity and managing the interactions among different types of reputations. We suggest that an organization can have several stakeholder-specific reputations-peer, market, and expertand that reputational spillover effects (the continued influence of one reputation on another) matter at the organizational level. We test reputational spillovers on 42 French architecture companies over a period of 30 years. Our results show that over time, the three reputations interact with each other, generating positive spillovers, with the exception of market and expert reputations. We contribute by explaining how interconnected organizational reputations among different stakeholders can interact over time, how companies can strategically manage reputational spillovers, and how such spillovers influence organizations in creative and professional industries.

Why are some organizations famous? We argue that fame results from a conjunction of several audience-specific reputations. Expert reputation (i.e. reputation among members of a knowledgeable group, such as a cultural elite or critics) acts as a mediator for achieving fame for organizations held in high esteem by their peers and clients. Based on a unique database of 103 architectural companies in France, our analysis uses structural equation modelling (SEM) combined with mediation effects to reveal that expert reputation can lead to fame by mediating peer and client reputations. We contribute to the literature by explaining why only some organizations already reputed among peers and clients are famous in society at large