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This paper seeks to better understand the way staff professionals bring professional practices inside their organization by examining how they enact a practical agency to promote or disrupt practices. From an inductive study of occupational safety and health managers in a multinational construction company, we develop a framework of how staff professionals build perceived legitimacy and exert unobtrusive influence tactics to manoeuvre around social constraints. We contend that our principal contribution to the literature on institutional work is to provide a situated account of the practical agency of staff professionals inside one organization. In doing so, we extend current knowledge of the embedded agency paradox. Finally, our analysis offers new insights into the literature on professions and institutions by highlighting the work of staff professionals in a real‐life context, which has received scant attention in the last three decades.

Unionism renewal has been described as a hybridization process between 'old' and 'new' logics. Understanding how these two potentially conflicting logics might be combined, however, has so far received little attention. Through the study of the Fight for 15 (FF15) movement, we investigate how the old 'collectivist' logic of action-oriented unions and the new 'connectivist' logic are being hybridized. To do so, we develop a mixed-methods approach that combines interviews with Twitter data. We evidence three mechanisms through which the collectivist and connectivist logics are being hybridized, namely, imbrication, camouflage and cumulation. We suggest to name 'flashmob unionism' the hybrid logic of FF15, characterized by apparently spontaneous mobilizations, a loosely co-ordinated organization, a personalized communication and online virality.

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