No abstract
The purpose of this study was to examine whether Destination Image, Place Attachment, Place Identity, Place Dependence and Experiential Commitment have an effect on Behavioral Intentions toward the destination, willingness to post photos. The population of this study is tourists who visit Labuan Bajo tourism. This study's sample size was 200 people. This is a quantitative study using a survey method. In this study, a questionnaire was used to collect data. Online questionnaires were distributed to domestic tourists who visit Labuan Bajo and the technique sampling using a Non Probability Sampling approach with purposive sampling, with the criteria that tourists visit Labuan Bajo at least once a year. PLS-SEM is used to analyze data. The results showed that there was a positive influence between the variables Destination Image, Place Attachment, Place Identity, Place Dependence, Experiential Commitment, Behavioral Intentions toward the destination, willingness to post photo. Labuan Bajo have an adventure Tourism Activities, cultural Tourism Experience, Culinary Experience (Cruise Dining, Dining with a View), beautiful spot photo and scenery.
- The pandemic period in 2020 has had a major impact on various sectors. no exception to the business sector that is growing rapidly such as the fast food business. This rapid development shows the growing intensity of competition in the fast food business. such as Burger King, AW, McDonald's, KFC, and so on. because of this, business owners must pay more attention to the desires of consumers who are diverse, change fast, and of course have different satisfaction values. The purpose of this study was to determine the effect of the Burger King brand identity and sales strategy on consumer purchasing decisions during the Covid 19 pandemic. The sample consisted of 105 respondents who had answered a questionnaire about the Burger King brand and the marketing strategy undertaken by Burger King. The samples that have been received are then analyzed for their answers, starting with descriptive analysis, basic statistics, and regression. After this analysis, the results obtained in the form of burger king brand identity have a significant effect, and the burger king sales strategy also has a significant effect. This shows that consumer purchasing decisions are influenced by brand identity and strategy.Keywords: Brand Identity, Sales Strategy, Consumer Purchasing Decisions
The purpose of this study is to examine the impact of the organizational justice variable, organizational commitment, job satisfaction on the sustainable organizational citizenship behavior (OCB) variable in food producers. A cross-sectional, self-administered questionnaire was distributed in this study, the sample was determined using a slovin approach, and the total number of respondents was 159. The structural equation modeling (SEM) software SmartPLS 3.3.3 was used as the analytical tool. Data for research was gathered through the distribution of online questionnaires. According to the findings of this study, organizational justice variables have a positive and significant impact on the OCB variable. This demonstrates that the higher the organizational justice variable given to food producers in Banten, the higher the employee's sustainable Organizational citizenship Behavior variable will be. The organizational commitment variable influences the OCB variable in a positive and significant way. This indicates that the higher the level of the employee's sustainable OCB variable, the higher the level of the employee's organizational commitment. Furthermore, job satisfaction has a positive and significant impact on long-term OCB. This shows that the higher the employee's job satisfaction, the higher the employee's sustainable Organizational citizenship Behavior variable will be.
Abstrak - Adanya pandemi covid-19 membuat semua industri terdampak, begitu juga dengan coffee shop. Menghadapi adanya pandemi ini, brand trust dan promosi penjualan menjadi salah satu fokus utama dari strategi coffee shop. Brand trust terdiri dari kepercayaan, rasa aman dan kejujuran terhadap konsumen. Promosi penjualan terdiri dari frekuensi, kuantitas, waktu dan ketepatan sasaran promosi. Tujuan dari penelitian ini adalah untuk menganalisis adanya pengaruh positif dari brand trust dan promosi penjualan terhadap keputusan pembelian konsumen Starbucks pada masa covid-19. Penelitian dilakukan secara online dengan menyebarkan kuesioner melalui google forms kepada 200 responden dengan menggunakan Penelitian ini menggunakan metode kuantitatif untuk menganalisis data yang diperoleh dengan uji validitas dan uji reliabilitas, uji regresi linier berganda, uji koefisien determinasi dan uji F serta uji t, yang diolah dengan program SPSS. Hasil penelitian menunjukkan bahwa promosi penjualan dan brand trust menunjukkan pengaruh yang signifikan terhadap keputusan pembelian konsumen Starbucks pada masa covid-19. Brand Trust merupakan variabel yang menunjukkan pengaruh paling signifikan dalam penelitian ini, terutama di masa covid-19 dimana konsumen lebih tertarik dengan brand Starbucks Coffee dibandingkan merek coffee shop lainnya.Kata Kunci: Brand Trust, Promosi Penjualan, Keputusan Pembelian
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