AbstractPhysical activity can contribute to societal health and prevent antisocial behaviors. This study explored the driving forces facilitating these goals in Iran’s socio-cultural context. Through a literature review, investigation of available political documents, interviews with experts and consensus of the research team, seventy-three driving forces were explored from different domains and then categorised via the STEEPV framework. This framework considers drivers from Social, Technological, Environmental, Economic, Political, and Value/Cultural dimensions. The “sport/sport sciences” domain was also considered as an additional domain. In the next step, a questionnaire with an answer scale of 1 to 7 was distributed among experts. The fuzzy Delphi method was used to analyse the collected data. Results showed eighteen drivers from five domains (social, environmental, economic, technological and sport/sports sciences) dramatically influenced leisure time physical activity (LTPA) in Iran. “Physical activity opportunities for vulnerable groups” was identified as the most important driver for participation in LTPA. Results suggest the need for a multidimensional and thorough consideration by organisations, leisure managers and policymakers to discover methods to promote health-related physical activities in the future.
The present study aims to identify the societal implications of the first-ever Iranian female medalist in the Olympics to date. We explored the meanings given to Kimia Alizadeh's success within Iranian society. We collected data through an examination of online news agencies and social networking sites using Leximancer software, a computer-assisted program for qualitative content analysis. This analysis uncovered four main themes: ‘women's sports and the dynamics of local-global policy’, ‘hope and determination’, ‘pride in light of hijab’, and ‘meaningful and historic medal’. It was concluded that the societal implications of this medal-winning are more important than the quality of the medal itself within Iranian society. We also suggest assessing Iranian sportswomen within their own socio-cultural context.
Elite sport success in international tournaments is supposed to play an important role in shaping national identity. In this article, we explore if and how this applies to the Iranian context. The current study made use of a Google alert with the title of 'Iran Men's National Football Team', and a general content analysis of Iranian national and sport media. The analytic focus was on media coverage of the Iranian national football team at the 2018 FIFA World Cup and the 2019 AFC Asian Cup. All relevant newspaper articles before, during, and after Iran's matches were reviewed, coded, and analysed. We developed four main themes in the coverage expressing Iranian identity in the context of the aforesaid football events: 'united passion', 'determined and conscientious', 'oppressed but great', and 'emotion-ridden'. It was concluded that political and historical references used by Iranian media contribute to the invention and reproduction of Iranian national identity through the aforementioned sporting tournaments.
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