One of entrepreneurs’ key tasks is mobilizing resources from external resource holders. Although we know how entrepreneurial ventures gain initial access to resources, we do not yet fully understand how they maintain their resource mobilization, particularly in the face of potential threats. During our 11-month study of prosocial ventures that emerged to alleviate the suffering of refugees in Germany, four attacks on the European public occurred that were allegedly committed by refugees. These attacks disrupted the German welcoming culture for refugees, potentially threatening the legitimacy of the prosocial ventures’ core activities. Thus, the attacks provide a starting point for examining how new prosocial ventures are able to maintain access to resources in the face of the potential withdrawal of resource holders. Theorizing from our data, we identify three distinct approaches to explain how prosocial ventures responded to the potential threat undermining the legitimacy of their activities to maintain access to resources. These approaches differ in their initial resource mobilization (i.e., based on the venture’s goal for alleviating suffering), threat appraisals, and responses to maintain resource mobilization in the face of the potential delegitimization of their core activities. Our model provides novel insights into resource mobilization and prosocial venturing.

In the context of the humanitarian refugee crisis in Germany, we conducted an 8-month qualitative study of prosocial ventures that emerged during this crisis to build a theory of motivation in prosocial venturing. We identified two venturing paths driven by founders’ distinct motivations. Founders motivated by others’ suffering focused on rescuing refugees, following an execution-oriented approach, and scaling their activities to meet victims’ short-run needs. Founders motivated by entrepreneurial aspirations focused on building an organization, following a foundation-oriented approach, and customizing activities to meet victims’ long-run needs. This study contributes to prosocial venturing and crisis research.

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