The growing field of marketing ethics research is investigating the many aspects of marketing that have an ethical dimension. This article provides a systematic review of this research by (1) developing a categorization scheme for marketing ethics research, and (2) by analyzing—via content analysis—all journal articles, which have been revealed by a major search engine for the time span 1981 to 2005, in terms of quantity, nature and scope, topical areas, and publication outlets. While the results indicate an increase in the number of publications, marketing ethics became less represented in the mainstream literature. Much progress has been made in areas such as improving our understanding of marketers' values, marketers' ethical decision-making processes, and cross-cultural related issues. Societal issues and basic normative questions attracted substantially less interest from researchers.
Purpose – The purpose of this article is to review the consumer behavior and social network theory literature related to the online and e-commerce context. Design/methodology/approach – To conduct the review, the authors draw on a sample of 942 articles published from 1993 to 2012 addressing consumer behavior or social network issues in the online or social media context. The sample is analyzed by both era (incubation, expansion and explosion) and primary topic. Findings – Eight categories of online consumer behavior research are described. In the order from largest to smallest, these are: cognitive issues, user-generated content, Internet demographics and segmentation, online usage, cross cultural, online communities and networks, strategic use and outcomes and consumer Internet search. Originality/value – The literature has been summarized in each category and research opportunities have been offered for consumer behavior and social network scholars interested in exploring the online context.
PurposeThe 20‐year review of marketing and selected business journals examines the internet marketing literature to determine how the literature has evolved in terms of quantity, content, and publication outlets. This article aims to provide a comprehensive review of the internet marketing literature. It offers a big picture view of the current state of the internet marketing literature and gives readers a sense of the quantity of internet marketing articles published, the scope of this research, and how this research has evolved in terms of content.Design/methodology/approachConsistent with Schibrowsky et al., a content analysis was performed on 1,957 internet‐related marketing articles identified by searching the business source premier database. The paper reviews the internet marketing literature that has been published in the time period 2005‐2012 in marketing journals.FindingsThe study revealed that 68.5 percent of the internet marketing research had been published in the last eight years. The findings suggest the number of internet marketing articles finding their way into the top marketing journals has increased, and that there is a wider array of journals publishing internet marketing articles. Areas of research that maintained high interest included consumer behavior, internet strategy, and internet communications; new areas included social media and networks. Three major research areas are likely to grow in the next few years: mobile internet, social media and networks, as well as internet analytics.Practical implicationsThe paper reviews the internet marketing literature that has been published in the time period 2005‐2012 in marketing journals.Originality/valueThe study provides both academics and practitioners with an updated review of the internet marketing literature along with a sense of how internet marketing research is evolving. This review provides marketing academics and practitioners a macro overview of the topics and placement of articles that compose the internet marketing literature. It is an extension of Schibrowsky et al.
An experiment was conducted to study how marketing students' ethical decision making was influenced by their perceived moral intensity (PMI), corporate culture, and the reward system. The findings indicate that levels of awareness of the ethical consequences of a decision, the corporate culture, and the reward system all significantly affect ethical decision making. The results provide marketing educators with a framework for understanding the drivers of ethical decision making among marketing students. Given the results, some of the issues associated with teaching marketing ethics are highlighted.
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