This article discusses the use of digital marketing strategies to form the company's image in the regional market. The development of the global information community entails an increase in the possibilities of manipulating public opinion. Today, the opinion of ordinary people who share their comments about products, brands or firms on forums, social networks and other Internet sites has become very important. Digital marketing takes center stage. The article describes the Internet event as a means of forming the company's image in the information environment of the Republic of Sakha (Yakutia), presents the practice of implementing the "Internet party" project to promote the company "Synet" in the region.
This article discusses the issue of developing a strategy for the company's communication activities in the conditions of competition in the regional market. The modern media society implements its interests in the public communication space. Enterprises need to build their communication in the digital space using all possible information technology tools and channels. There is a need to choose and implement the most productive methods of promotion in the company's communication activities. In the article, the authors present a strategy plan for the communication activities of detailing service firms to promote companies in the region.
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