Digital Marketing Strategies in Shaping the Company's Image (Using the Example of the Internet Party of the Synet Group of Companies»)

Abstract

This article discusses the use of digital marketing strategies to form the company's image in the regional market. The development of the global information community entails an increase in the possibilities of manipulating public opinion. Today, the opinion of ordinary people who share their comments about products, brands or firms on forums, social networks and other Internet sites has become very important. Digital marketing takes center stage. The article describes the Internet event as a means of forming the company's image in the information environment of the Republic of Sakha (Yakutia), presents the practice of implementing the "Internet party" project to promote the company "Synet" in the region.