Planning of the Communication Strategy of the Enterprise in the Conditions of the Mediatized Society of the Region

Abstract

This article discusses the issue of developing a strategy for the company's communication activities in the conditions of competition in the regional market. The modern media society implements its interests in the public communication space. Enterprises need to build their communication in the digital space using all possible information technology tools and channels. There is a need to choose and implement the most productive methods of promotion in the company's communication activities. In the article, the authors present a strategy plan for the communication activities of detailing service firms to promote companies in the region.