Purpose Using functional contextualism, this study aims to explore how Ghanaian micro-entrepreneurship of women (MEW) impacts on the achievement of four targets of sustainable development goal 1 (SDG) (income, social protection, economic resources and resilience) with the cultural factors of women as a mediator. Design/methodology/approach Using a mixed methods approach, semi-structured questionnaires were used to collect data from 171 micro women entrepreneurs in Tema. The data collected was analyzed using thematic and multiple regression techniques. Findings The study reveals that micro women entrepreneurship relates significantly to earning incomes and procuring economic resources. These targets cannot be achieved without the significant effects of cultural factors. Originality/value This paper contributes to the literature on micro women entrepreneurship and sustainable development goals by indicating that a better appreciation of the relationship of micro women entrepreneurship and achievement of SDG 1 targets will have to be examined within the cultural setting of women. The theoretical contribution is in showing that MEW to be an enabler for achieving the earning of income and procuring economic resource targets of SDG 1. Micro women entrepreneurship is both a process (earning income) and outcome (procuring economic resources) for achieving SDG 1 targets.

Purpose The purpose of this paper is to explore the extent to which entrepreneurial resourcefulness and competencies theories and practice can be applied in small youth entrepreneurship in Ghana as well as develop an entrepreneurial resourcefulness model for youth entrepreneurs that incorporates their competencies. Design/methodology/approach A qualitative exploratory approach using semi-structured in-depth interviews amongst 32 youth entrepreneurs in Accra, Ghana was used. Findings Youth entrepreneurial resourcefulness embraces some relevant concepts of traditional entrepreneurial resourcefulness and competencies. It also emerged that there were other competencies including discipline, understanding business numbers and being empathic which are competencies associated with youth entrepreneurial resourcefulness. Research limitations/implications This paper was limited to a small sample of youth entrepreneurs in Ghana; thus, the generalisation of findings should be done with care. Originality/value A “3Ps” model for entrepreneurial resourcefulness in youth micro-entrepreneurship is proposed, which encompasses the attributes of personal, people and political competencies. This paper is one of the few attempts to study and explain the type of competencies and resources embedded in youth entrepreneurial resourcefulness.

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In this article, we review research on social factors with the main focus being on how self, social factors and fashion consciousness interact with the choice of hairstyles. By highlighting the situations of 397 Ghanaian female youth, we show how their perspectives define beautiful hairstyles and how social factors interact with the choice of hairstyle with fashion consciousness as a mediator. Using social actual-concept and social factors on behaviours as theoretical frameworks, we show the influence of religious influence, views of social group members, attractiveness and uniqueness on choice of hairstyle. Mediator analyses indicate that fashion consciousness explains the interactions among views of social group members and attractiveness with the choice of hairstyle. Implications for marketing and future directions for research on choice of hairstyle are suggested.