This study uses a qualitative method, namely a descriptive approach because this approach always provides the basis and convenience in an effort to achieve the goal optimally. The reasons that encourage researchers to use this method are to answer various questions and problems about the role of parent cooperatives in improving the Economics of Islamic Boarding Schools in the Az-Zainiyah Region. Data collection technique is the method taken by researchers in collecting research data, in accordance with the form of the qualitative approach and data sources used, so this technique uses direct observation or observation in order to obtain an accurate picture of the matters being studied. The results of this study indicate that the strengthening of the pesantren economy through digitizing the pesantren business unit with the existence of E-Bekal is always real for its contribution, besides that using E-Bekal makes it easier for cooperative members in finance, by providing income that is donated to Islamic boarding schools in the Region. Az-Zainiyah, this study also describes the Parent Cooperative which provides needs for students of the Az-Zainiyah Region in the form of daily needs such as toiletries, school needs, etc., as well as supporting the existing infrastructure in the pesantren. Keywords: Economy, Digitalization, Islamic Boarding School
Organizational management requires good and appropriate management so that people who work in the organization can achieve optimal results or goals. Cafe Family Garden is a company that has duties, functions and authorities. In order to achieve the goals that have been set, it takes high loyalty from customers of Cafe Family Garden. One way to increase customer loyalty is by promotion, product diversity, and product quality. Statistical test results of the regression variable promotion (X1), product diversity (X2), and product quality (X3) have a positive influence on the customer loyalty variable (Y), this is shown in the results of multiple linear regression analysis, namely Y = -1.306E-16 + 0.163X1 + 0.348X2 + 0.453X3+ e. Partially the promotion variable (X1) tcount is 2,032 > ttable 1,985 with a sig value of 0.045 < 0.05, product diversity (X2) tcount is 3.901 > ttable 1.985 with a sig value of 0.000 <0.05, product quality (X3) tcount is 6.250 > t table 1.985 with sig value 0.000 <0.05. The promotion variable (X1) product diversity (X2) product quality (X3) has a significant positive effect on the customer loyalty variable. Simultaneously (together) promotion (X1) product diversity (X2) product quality (X3) simultaneously has a positive effect on customer loyalty variable (Y) because Fcount > Ftable, 81.729 > 2.70 with sig value 0.000 <0.05 . The dominant test of this research conducted is the influence value of the product quality variable (X3) of 6.250, which is greater than the value of the promotion variable (X1) of 2.032 and product diversity (X2) of 3.901. The coefficient of determination test (R2) obtained results of 0.723 meaning the influence of promotion variables, product diversity, and product quality had a contribution of 72.3% to the customer loyalty variable, the remaining 27.7% was influenced by other factors not included in the study.
Di tengah keadaan perekonomian yang semakin sulit menyebabkan banyak terjadi persaingan di berbagai bidang kehidupan, salah satunya persaingan dalam dunia bisnis. Banyak perusahaan yang saling berlomba-lomba untuk mendapatkan pangsa pasarnya. Penelitian ini dilakukan untuk mengethui pengaruh kualitas produk, harga, promosi dan distribusi yang mempunyai pengaruh dominan terhadap terhadap Kepuasan Konsumen Produk Adeni di Kabupaten Pamekasan dengan jumlah sampel penelitian sebanyak 104 orang konsumen. Variabel dalam penelitian ini terdiri dari variabel bebas meliputi kualitas produk (X1), harga (X2), promosi (X3) dan distribusi (X4); Variabel terikat kepuasan konsumen (Y). Berdasarkan hasil analisis data serta pembahasan, maka kesimpulan penelitian ini adalah secara simultan, kualitas produk, harga, promosi dan distribusi (variabel bebas) mempunyai pengaruh yang signifikan terhadap kepuasan kerja (variabel terikat) Produk Adeni di Kabupaten Pamekasan. Hasil penelitian menunjukkan bahwa secara simultan, Kualitas Produk, Harga, Promosi dan Distribusi mempunyai pengaruh yang sangat signifikan terhadap kinerja guru, dibuktikan dengan nilai F hitung adalah sebesar 3.556 dengan tingkat signifikansi sebesar 0,002 (lebih kecil dari 0,05). Secara parsial, Kualitas Produk, Harga, Promosi dan Distribusi mempunyai pengaruh yang signifikan terhadap terhadap Kepuasan Konsumen Produk Adeni di Kabupaten Pamekasan, Hal ini dibuktikan dengan nilai t hitung masing-masing variabel bebas yaitu : kualitas produk nilai t hitungnya sebesar 4.719 dengan tingkat signifikansi sebesar 0,003, harga nilai t hitungnya sebesar 2.351 dengan tingkat signifikansi sebesar 0.001, promosi nilai t hitung sebesar 3.113 dengan tingkat signifikansi 0.004 dan distribusi nilai t hitung sebesar 3.063 dengan tingkat signifikansi 0.003 ( lebih kecil dari 0,05). Dengan demikian maka dapat dikatakan bahwa semua variabel bebas secara parsial mempunyai pengaruh yang signifikan terhadap terhadap Kepuasan Konsumen Produk Adeni di Kabupaten Pamekasan.
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