Model For Marketing Strategy Decision Based On Multicriteria Decicion Making: A Case Study In Batik Madura Industry

Anna, Ika Deefi; Cahyadi, Indra; Yakin, Ainol

doi:10.1088/1742-6596/953/1/012135

Cited by 3 publications

(2 citation statements)

References 3 publications

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“…Secondary data indirectly provides information to data collectors, such as company profiles, sales data, and marketing strategies in IKM X [16].…”

Section: Secondary Datamentioning

confidence: 99%

Integration of ANP and TOPSIS Methods in Prioritizing Sales Strategies for Frozen Food Products

Kamil,

Mukhlis,

Bachtiar

2023

JURIT

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This research is about determining the best marketing strategy In Frozen Food Products. This Company is a food industry in the form of nuggets, sausages, batagor, empek-empek, meatballs, burgers, and risoles. For the next few years, the Company will be in a growth phase position, which is at the stage of development of increasing sales. Therefore, it is necessary to do mentoring and evaluation to increase sales. Still, the problems that often occur in the Company are: cannot market products in the modern market and hotels and marketing strategies that are less effective in increasing sales results. This certainly has an impact on achieving sales targets. Based on these problems, an assessment and selection of the best strategy is carried out the best design that will be chosen and maintained by the Company in increasing sales at IKM X. Based on the processing of the ANP Method and using Superdecision Software, the weight of product criteria is obtained into selected criteria with a percentage weight of 27.06%. Using the TOPSIS method, the top priority of the new marketing alternative for frozen food products that match the product criteria is the taste according to consumer taste because it has the most significant preference value of 0.8891.

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“…Secondary data indirectly provides information to data collectors, such as company profiles, sales data, and marketing strategies in IKM X [16].…”

Section: Secondary Datamentioning

confidence: 99%

Integration of ANP and TOPSIS Methods in Prioritizing Sales Strategies for Frozen Food Products

Kamil,

Mukhlis,

Bachtiar

2023

JURIT

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“…In subsequent studies, the concepts of monitoring sales with price changes, questionnaires studying the feelings and opinions of clients, etc. were proposed [14][15][16].…”

Section: Ethods Of Loyalty Evaluationmentioning

confidence: 99%

Optimization of customer loyalty evaluation algorithm for retail compan

Tynchenko¹,

Кукарцев²,

Boyko³

et al. 2018

Proceedings of the International Conference "Economy in the Modern World" (ICEMW 2018)

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The problem of quantitative estimation of "behavioral" and "perceived" loyalty of clients is considered. The theme of the paper is to study the algorithm for filling segments, based on the Bayes formula. The methods of probability theory, mathematical statistics, cognitive modeling, regression analysis are used. The article proposes the concept of determining the quantitative evaluation of loyalty, combining "behavioral" and "perceived". The findings and results of the study are aimed at the use in retail companies, regardless of their size, specialization and the volume of the client base. In addition, the developed methods can be modified and used for analysis in other areas of business.

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Sustainability of Batik wastewater quality management strategies: analytical hierarchy process

Sulthonuddin

Herdiansyah

2021

Appl Water Sci

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Batik industries have some positive impact on economic growth and socio-cultural development. However, they also produce wastewater in large quantities with high pH, containing biochemical oxygen demand, containing chemical oxygen demand and also have a substance of total suspended solid that do not meet quality standards and also could have negative impacts on the environment. Paoman village, Indramayu regency, is one of the batik small industries supporting economic and socio-cultural development in local communities, although there is an installations system of wastewater treatment plant (WWTP). The study aimed to identify priorities in wastewater management on batik industrial center based on environmental studies, economic studies and social factors in the local community and institutional aspects using analytical hierarchy process. The priorities were identified as follows: (1) application of WWTP systems and technologies for environmental aspect, (2) understanding the perceptions of batik small and medium enterprises (SMEs) for the social aspect, and (3) the cost of installation, operation and maintenance of WWTP for economic aspect.

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Model For Marketing Strategy Decision Based On Multicriteria Decicion Making: A Case Study In Batik Madura Industry

Cited by 3 publications

References 3 publications

Integration of ANP and TOPSIS Methods in Prioritizing Sales Strategies for Frozen Food Products

Integration of ANP and TOPSIS Methods in Prioritizing Sales Strategies for Frozen Food Products

Optimization of customer loyalty evaluation algorithm for retail compan

Sustainability of Batik wastewater quality management strategies: analytical hierarchy process

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