This article explores the potential of Artificial Intelligence (AI) chatbots for creating positive change by supporting customers in the digital realm. Our study, which focuses on the customer and his/her declarative psychological responses to an interaction with a virtual assistant, will fill a gap in the digital marketing research, where little attention has been paid to the impact of Error and Gender, as well as the extent to which Social Presence and Perceived Competence mediate the relationships between Anthropomorphic design cues and Trust. We provide consistent evidence of the significant negative effect of erroneous conversational interfaces on several constructs considered in our conceptual model, such as: perceived competence, trust, as well as positive consumer responses. We also provide support to previous research findings and confirm that people employ a biased thinking across gender and this categorization also influences their acceptance of chatbots taking social roles. The results of an empirical study demonstrated that highly anthropomorphized female chatbots that engage in social behaviors are significantly shaping positive consumer responses, even in the error condition. Moreover, female virtual assistants are much more commonly forgiven when committing errors compared to male chatbots.
Abstract:The process of regeneration of abandoned areas or deteriorated structures in the cities of Romania has become a strategy of urban-integrated development. Conversions and/or regeneration of facilities in the form of assets, with different destinations, are part of the new trend of urban regeneration and a strategy used to attract investment capital. The disappearance of mining industry sites in Maramures County, Romania, has allowed the expansion and planning of new spaces for public use and/or semipublic, and most cities have opened new development perspectives. The study is based on empirical research conducted on the brownfields of Baia-Mare City. This research investigates how stakeholders of an urban regeneration project can be more actively involved in the decision-making processes with regard to the strategic elements of the renewal project of Cuprom, as a former mining industry area. This research contributes to the development of the investigation of new types of knowledge of stakeholder analysis and improves the available practices for stakeholder salience. Social networks created and consolidated by stakeholders of an urban regeneration project are the object of analysis, evaluation, and monitoring of the equilibrium between project management and grant of resources and capital. This paper studies the salience of stakeholders of the SEPA-CUPROM project from Baia-Mare using the social networking approach. Visualization by graphical methods of social networking analysis is a useful instrument in the decision-making process of brownfield projects as part of sustainable strategies in Romania.
This paper represents a research response to the current vision on transformations regarding the capacity building of smart cities focused towards sustainability, by addressing the knowledge based urban development and collaborative tools that support the development, dissemination, and use of knowledge. The purpose of this paper is to develop a collaborative pattern of knowledge networking, focusing on sustainability goals within a smart city concept, using the logic of the Complex Adaptive System (CAS). The study was carried out in an innovation cluster in Romania; the Social Network Analysis (SNA) was used as a tool to perform the study. The results of this analysis, due to the suggested networking, have led to delimitation of the roles that Groups of Competences play to enhance the sustainability of smart cities in areas where the use of knowledge has the greatest impact. Results show that the success of the smart solutions’ implementation depends on how the social and competence structures of the network are shaped and whether it permanently adapts to fit the sustainability objectives in the considered areas.
Abstract:We argue that a new type of adaptive change management is needed in Romania, in which social and territorial cohesion are key elements of governance, in accordance with sustainable development requirements. Based on critical analysis and comparative study, the paper investigates, using several approaches, the possibility to select those elements that enable determining a viable managerial sustainable development "model" for communities in Maramures County, Romania. New trends worldwide, and the multidimensional aspects of sustainable development of communities, were the subject of examination, through a regional polycentric approach, which led to a new model proposed by the authors. The result is a conceptual integrated model which promotes a balance of interaction between systems-economic, human, environmental and technological-in a dynamic, flexible and functional process. OPEN ACCESSSustainability 2015, 7 7623
Currently in Transylvania there are over 600 castles, considered monuments belonging to the world or national heritage. Some of them have disappeared, some are in an advanced degradation, the vast majority being in different stages of degradation, but recoverable, through very expensive investments. The first condition for them to start a program of recovery and put them again in the tourist and cultural circuit is to know exactly the state in which they are, to evaluate the costs. The development of geomatics technologies now allows for the high fidelity assessment of this aspect. These included Global Navigation Satellite System (GNSS) - Total Stations + Levels precision, terrestrial and aerial photogrammetry, laser scanners with fixed stations, for each presenting technical data and products analyzed sequentially and corroborated-complementary. The purpose of the entire action was to establish a Workflow as dedicated as possible to the requests of the specialists involved in such projects, architects, builders, restorers, historians, cultural people, etc. The paper can highlight a model of good practices in this field, the researches continuing, by consulting the beneficiaries of products from the range offered through these activities.
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