Penelitian ini bertujuan untuk mengetahui strategi pengembangan peluang pasar tanaman herbal di Kabupaten Pasuruan. Dengan obyek penelitian adalah petani herbal, paguyuban petani, pelaku usaha herbal dan pemerintah daerah. Analisis yang digunakan adalah analisis lokasi, deskriptif, pemasaran dan SWOT. Berdasarkan analisis dan identifikasi kondisi di lapangan strategi yang diterapkan dalam pengembangan peluang pasar tanaman herbal Kabupaten Pasuruan adalah Stable Growth Strategy, dengan strategi antara lain: peningkatan akan minat budidaya komoditas tanaman obat, peningkatan pelatihan/penyuluhan terkait budidaya dan pengolahan produk tanaman obat, peningkatan inovasi pengolahan hasil tanaman obat untuk mencukupi pangsa pasar yang ada, perluasan jaringan pemasaran produk olahan tanaman obat dan meningkatkan kemitraan antara petani tanaman obat di Kabupaten Pasuruan.
Pudding Modisco merupakan salah satu bentuk makanan tambahan untuk meningkatkan berat badan pada anak. Dan ini salah satu bentuk makanan yang bisa memperbaiki gizi buruk atau stunting. Maka dari itu dalam pengabdian pada masyarakat ini team melakukan metode simulasi dan Tanya jawab dalam pembuatan pudding modisco. Kegiatan pengabdian ini bertujuan untuk memberikan edukasi dan tambahan pengetahuan kepada ibu-ibu peserta tentang tumbuh kembang anak dan upaya mencegah stunting.
This study takes the topic effect of commitment, empathy, and trust on online purchasing decisions in the study of Mayjend Sungkono University Mojokerto Students. The sample in this study was 170 people. The research sample method is non-probability sampling with purposive sampling. Data were collected using the questionnaire method, namely by providing a list of questions or questionnaires directly to the respondents. Based on the results of multiple regression analysis, it can be concluded that all variables of commitment to empathy and trust together have a positive and significant influence on purchasing decisions on online products among Mayjend Sungkono University Mojokerto students.
Keywords: Commitment, Empathy, and Trust on Online Purchasing Decisions
Purpose: The goal of this study is to discover how the Shopee Mojokerto market's consumers make purchasing decisions in relation to product ratings, convenience, trust, and pricing.
Design/methodology/approach: A good illustration of quantitative research is this. A purposive sampling technique was used to interview 100 respondents for this study's sample. The data analysis approach employs multiple linear regression analysis, t-tests, and F-tests. SPSS 21 is used to do the computations.
Findings: The test results reveal that in the Shopee market in Mojokerto, convenience, trust, and price have a favorable and considerable influence on purchasing decisions, but product dimensions have minimal effect. The primary factor influencing Mojokerto Shopee purchases is easy.
Paper type: Research paper
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