The progress of a business is closely related to business management, while the rate of growth of a company is influenced by many things such as product development, sales concepts, and marketing concepts, therefore the sales concept and marketing concept are inseparable from promotional activities. Promotional activities are activities to promote goods directly to attract prospective buyers to the products being promoted Along with the advancing development of the era of the need for fashion has become a separate requirement for the community at large. And for products sold by PT. This study aims to determine the effect of promotion and price on purchasing decisions at PT. Total Creation. The method used was explanatory research with a sample of 96 consumers. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study have a significant effect on the promotion of purchasing decisions by 41.1%, hypothesis testing obtained significance 0,000 <0.05. Price significantly influence the purchase decision of 42.4%, the hypothesis test obtained significance of 0,000 <0.05. Promotion and price simultaneously have a significant effect on purchasing decisions of 51.9%, hypothesis testing obtained significance of 0,000 <0.05.
This study aims to determine the effect of product innovation and Brand Image on Consumer Purchase Decisions of OPPO Smartphone Products in South Tangerang City. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study that product innovation has a significant effect on purchasing decisions by 42.1%, hypothesis testing obtained t count> t table or (8.274> 1.986). Brand Image has a significant effect on Purchasing Decision by 37.4%, hypothesis testing is obtained t count> t table or (7.488> 1.986). Product innovation and brand image simultaneously have a significant effect on purchasing decisions with the regression equation Y = 10.355 + 0.411X1 + 0.340X2 and the contribution of the effect is 50.4%, the hypothesis test is obtained F count> F table or (47.521> 2.770).
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan persepsi harga terhadap peningkatan penjualan pada PT. BFI Finance Indonesia, Tbk Cabang Bintaro. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini kualitas pelayanan berpengaruh signifikan terhadap peningkatan penjualan sebesar 40,7%, uji hipotesis diperoleh t hitung > t tabel atau (7,867 > 1,987). Persepsi harga berpengaruh signifikan terhadap peningkatan penjualan sebesar 49,7%, uji hipotesis diperoleh t hitung > t tabel atau (9,343 > 1,987). Kualitas pelayanan dan persepsi harga secara simultan berpengaruh signifikan terhadap peningkatan penjualan dengan persamaan regresi Y = 10,160 + 0,270X1 + 0,487X2 dan kontribusi pengaruh sebesar 55,0%, uji hipotesis diperoleh F hitung > F tabel atau (54,327 > 2,710).
Penelitian ini bertujuan untuk mengetahui pengaruh citra merek terhadap keputusan pembelian sepatu Nike Pada Mahasiswa Universitas Pamulang. Metode yang digunakan adalah explanatory research dengan sampel sebanyak 90 responden. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini variabel citra merek diperoleh nilai rata-rata skor sebesar 3,418 dengan kriteria baik. Variabel keputusan pembelian diperoleh nilai rata-rata skor sebesar 3,793 dengan kriteria baik. Citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai persamaan regresi Y = 10,457 + 0,804X, dan nilai koefisien korelasi 0,730 atau memiliki tingkat hubungan yang kuat dengan nilai determinasi 53,2%. Uji hipotesis diperoleh signifikansi 0,000 < 0,05.
Soklat Mocachino dan Choco Granule merupakan salah satu jenis produk pangan olahan, dimana produk pangan selalu dituntut agar aman dan layak dikonsumsi. Dikatakan aman produk pangan olahan tersebut tidak mengandung atau bebas dari bahaya fisik, kimia dan biologi. Untuk itu sangat penting bagi produsen agar selalu memastikan semua tahapan proses produksi yang terlibat didalamnya harus dijaga dengan cara pengolahan yang baik (good manufacturing practice). Dengan cara tersebut seluruh peluang bahaya yang ada dapat teridentifikasi sehingga dapat dilakukan suatu tindakan pengendalian yang spesifik agar bahaya dapat berkurang sampai batas yang dapat diterima. Metode yang digunakan dalam penelitian ini dalam rangka mengurangi bahaya pada produk olahan pangan yaitu HACCP (hazard analysis and critical control point). Berdasarkan hasil analisis bahaya menunjukkan dari 15 tahapan proses produksi yang ada, dimana 5 proses diantaranya merupakan CCP (critical control point) yaitu penimbangan, vacuum belt drying, air blowing transfer, vibroseparator, dan pengemasan. Sedangkan 10 tahapan proses produksi lainnya merupakan OPRP (Operational Pre-Requisite Program).
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