The Influence of Product Innovation and Brand Image on Customer Purchase Decision on Oppo Smartphone Products in South Tangerang City

Yusuf, Ade

doi:10.33258/birci.v4i1.1629

Cited by 13 publications

(11 citation statements)

References 2 publications

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“…Menurut (Yusuf, 2021) Citra merek adalah identitas (termasuk kepribadian simbolik, proposisi nilai, esensi merek, dan posisi merek). Kelangsungan hidup suatu perusahaan atau produk terutama ditentukan oleh citra yang dibangun oleh perusahaan tersebut.…”

Section: Pendahuluanunclassified

Analisis pengaruh citra merek, kelayakan harga dan kualitas produk terhadap minat beli konsumen

Sulaiman¹,

Udayana

Maharani

2022

JOURNAL MANAGEMENT

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ini menggunakan metode penelitian kuantitatif dengan menggunkaan teknik pengambilan sampel dengan metode purposive sampling. Menggunakan 75 responden dengan karakteristik (usia, jenis kelamin, berapa banyak pembelian) sebagai subjek penelitian. Aplikasi SPSS 20.0 telah mambantu untuk menguji hasil dari penelitian. Hasil penelitian menunjukkan bahwa Citra Merek, Kelayakan Harga, dan Kualitas Produk secara simultan berpengaruh signifikan terhadap Minat Beli konsumen Bobatime, Citra Merek tidak berpengaruh signifikan terhadap Minat Beli konsumen Bobatime, Kelayakan Harga berpengaruh signifikan terhadap Minat Beli konsumen Bobatime dan Kualitas Produk berpengaruh terhadap Minat Beli konsumen Bobatime Kata kunci: Citra merek; kelayakan harga; kualitas produk; minat beli Analisis pengaruh citra merek, kelayakan harga dan kualitas produk terhadap minat beli konsumen

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Section: Pendahuluanunclassified

Analisis pengaruh citra merek, kelayakan harga dan kualitas produk terhadap minat beli konsumen

Sulaiman¹,

Udayana

Maharani

2022

JOURNAL MANAGEMENT

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“…As part of its promotional plan to publicize their products, the Oppo Cell phone company in this instance utilises Indonesian musicians Raisa, Chealse Island, and Isyana as global brands for the oppo smartphone company's products. [36].…”

Section: Comparative Analysis Of Mobile Sales and Production Data: Pl...mentioning

confidence: 99%

Advancement and Contribution of Mobile Smartphones to the Consumer

Shetty

Bhat

2022

IJCSBE

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Background/purpose: Mobile phones, sometimes known as cell phones since they operate on a cellular network design, have grown significantly in size and technology over the years. Researchers at Bell Labs in the US started experimenting with the idea of a cellular phone network in the 1970s. The plan was to create a network of hexagonal cells that would each have a base station and cover the entire nation. These base stations would use radio frequencies to transmit and receive messages from mobile phones. The purpose of a telephone is to transmit and receive human voice. The most common type of communication in use today is the telephone. It is a device that is affordable, simple to use, and allows users a one-on-one level of contact that is not possible through any other medium. Today, there are billions of telephones in use around the globe. Objective: This study focuses on examining how each gadget is utilised and how that affects the online reputation of airline companies. Design/Methodology/Approach: Multiple academic sources and publications were accessed to get the data for this research study. Findings/Result: In the first ten years of the twenty-first century, mobile phones altered the way we communicate. Since 2005, both developing and developed countries have seen a reduction in the use of landlines as a result of mobile communication, which also enables connectivity in even the most distant regions of the globe. Intelligent and adaptable automation is necessary due to rising client demands and heightened international competitiveness. Mobile robotics, an interaction technology, has a lot of industry potential because it addresses this. Originality/Value: The outcome offers a concise rundown of several technological mobile manufacturing firms and new expertise building industries in the viable race. Paper type: A Research Case study paper - emphases on establishments in a production, usages and growth of mobile companies in change of technology.

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“…J. Jose Prabhu (2020), completed an investigation on the Perspectives and Empirical Study of Engineering College Students towards Entrepreneurship, and discovers that angles towards business venture impressively influence the by and large parental parts of mentalities towards business. Ade Yusuf (2021),completed an investigation to decide the impact of item development and Brand Image on Consumer Purchase Decisions of OPPO Smartphone Products in South Tangerang City, receiving logical examination with investigation procedures utilizing measurable examination with relapse testing, connection, assurance, and speculation testing, He decovered that item advancement significantly affects buying choices by 42.1%, theory testing acquired t count> t table or (8.274>1.986).…”

Section: Business Enterprisementioning

confidence: 99%

The Effect of Enterprise on Managerial Innovation Capacity

Idewele¹,

Andah²

2021

BIRCI

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Business can offer an upper hand to a venture through hazardous choices that pay off improve creative items, administrations and markets in a troublesome managerial condition and by moving proactively to command a serious market. This investigation means to inspect the connection among business enterprise and managerial innovation capacity by considering subfactors, for example, creativity, proactiveness and chance taking, just as to investigate the connection between managerial innovation capacity and management performance. The examination decides the degree to which policy account and management support for little and medium-sized ventures (SMEs) assume the job of directing factors. Structure/technique/approach: Data assortment was done in 820 SMEs. To check the speculations, Covariance Structure Analysis was led utilizing EQS6b. Discoveries/results: The discoveries demonstrate that enterprise affects key arranging, innovative work, and innovation commercialisation. This examination found that managerial innovation limits effectsly affect management performance. Furthermore, this examination affirmed that when business enterprise influences managerial innovation exercises, policy financial support and management support fill in as arbitrators. Useful ramifications: Small and medium-sized undertakings should upgrade their innovation capacity and extend inventive business enterprise and policy account to carry out seriousness, endure and show constant turn of events and development in an evolving situation. Inventiveness/esteem: The investigation furnishes SME with data they can use to build their attention to interior managerial innovation exercises, which are the first wellsprings of upper hand, and help advance innovative work (RD) and authoritative management for nonstop fortification of innovation capacity. The examination gives SME data they can use to expand their familiarity with inside managerial innovation exercises, which are the first wellsprings of upper hand, and help advance RD and authoritative management for consistent support of innovation capacity.

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The Influence of Product Innovation and Brand Image on Customer Purchase Decision on Oppo Smartphone Products in South Tangerang City

Cited by 13 publications

References 2 publications

Analisis pengaruh citra merek, kelayakan harga dan kualitas produk terhadap minat beli konsumen

Analisis pengaruh citra merek, kelayakan harga dan kualitas produk terhadap minat beli konsumen

Advancement and Contribution of Mobile Smartphones to the Consumer

The Effect of Enterprise on Managerial Innovation Capacity

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