Being fashion conscious means having an interest in it, wanting to dress up and hang out in trendy settings. The desire to adopt and follow contemporary fashion in order to maintain one's status in a social network was referred to as "fashion involvement" or "fashion consciousness." The bibliometric analysis of fashion consciousness was examined in this study. For the bibliometric analysis used in this study, R studio software and the Biblioshiny packages were used. Documents by year, country, author, source, document type, and subject area have all been examined in the study. The new fashion consciousness trends have been highlighted in this review. The study's findings offer recommendations for aggressive marketing in emerging markets like India.
Purpose: The purpose of the paper is to investigate the relationship between personality traits and fashion consciousness among college going students in India. Design/me thodology/approach: Data were collected from 447 college going students. The age group of the students were between 16-25 years. A standardised questionnaire was used to get the responses from college going students in Delhi & NCR region in India. Confirmatory factor analysis was done using AMOS software version 22 and found that variables satisfy the criteria of path analysis. The hypothesized model in the study was also tested using AMOS Software Findings: The findings revealed that all personality traits were found to be significantly associated with fashion consciousness. The findings of the study is contradicting the results of previous studies which is good to see that Indian consumers behave differently than other country nationals. The Big Five personality play an important role in understanding young consumers in our country. Originality/value: The study enriches the personality traits and fashion consciousness literature by identifying and empirically establishing the relationship between various personality traits and fashion consciousness of college going students. Keywords: Personality traits, Fashion consciousness, India, Young generation, Big Five personality.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.