Abstract:Purpose: The purpose of the paper is to investigate the relationship between personality traits and fashion consciousness among college going students in India. Design/me thodology/approach: Data were collected from 447 college going students. The age group of the students were between 16-25 years. A standardised questionnaire was used to get the responses from college going students in Delhi & NCR region in India. Confirmatory factor analysis was done using AMOS software version 22 and found that variable… Show more
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