Fashion Consciousness: A Bibliometric Analysis

Abstract

Being fashion conscious means having an interest in it, wanting to dress up and hang out in trendy settings. The desire to adopt and follow contemporary fashion in order to maintain one's status in a social network was referred to as "fashion involvement" or "fashion consciousness." The bibliometric analysis of fashion consciousness was examined in this study. For the bibliometric analysis used in this study, R studio software and the Biblioshiny packages were used. Documents by year, country, author, source, document type, and subject area have all been examined in the study. The new fashion consciousness trends have been highlighted in this review. The study's findings offer recommendations for aggressive marketing in emerging markets like India.