Social Networking (SN) began from late 20th Century and is growing up rapidly. It works as a medium of communication with one to another for sharing their experiences and information regarding their interest, and also helps to build up longtime relationship between individuals and groups. In the field of LIS services, it may help to promote the services of LIC (Library and Information Centers). This study provides the efficient account of SN tools and how it affects communication with others. The findings disclose that some SN tools are gaining popularity among LIS professionals as they use at least one of Social Networking Sites (SNS). The most active professionals are from younger generation between the age group of 26-35 years. The professionals opine that SNS is very effective to deliver the services of LIC.
Purpose
– This study aims to examine the effective and efficiency account of social networking (SN) tools and how it affects communication with others and anticipatory awareness.
Design/methodology/approach
– For the purpose of the study, a set of questionnaires was prepared by the authors and furnished to information professionals.
Findings
– The findings disclose that some SN tools are gaining popularity among Library and Information Science (LIS) professionals in India. The most active professionals are aged 26-35 years; the habits of using SN are different from traditional searches for research purposes. The professionals provide opinion that SN is very effective to deliver LIS.
Research limitations
– The present study assesses the role of SN in LIS from information professionals of Indian science and technology institutions.
Originality/value
– SN is growing rapidly as a medium of communication between individuals to share their experiences and information regarding interests, and also helps to build ongoing relationships. In the field of LIS services, it may help to develop technology literacy and proficiency.
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