Role of social networks in library and information services in India: a case study of efficiency and effectiveness

Abstract

Purpose – This study aims to examine the effective and efficiency account of social networking (SN) tools and how it affects communication with others and anticipatory awareness. Design/methodology/approach – For the purpose of the study, a set of questionnaires was prepared by the authors and furnished to information professionals. Findings – The findings disclose that some SN tools are gaining popularity among Library and Information Science (LIS) professionals in India. The most active professionals are aged 26-35 years; the habits of using SN are different from traditional searches for research purposes. The professionals provide opinion that SN is very effective to deliver LIS. Research limitations – The present study assesses the role of SN in LIS from information professionals of Indian science and technology institutions. Originality/value – SN is growing rapidly as a medium of communication between individuals to share their experiences and information regarding interests, and also helps to build ongoing relationships. In the field of LIS services, it may help to develop technology literacy and proficiency.