The goal of this study was to investigate college students' new media literacy levels in terms of gender, faculty domain, grade level, and media consumption characteristics. This study was conducted using the correlational survey model, which is a quantitative research technique. The data was gathered using an online data collection form. The online data collection form includes a demographic questionnaire, various survey items on the use of various new media tools, and the New Media Literacy Scale (NMLS). The NMLS consists of four-factor dimensions, namely Functional Consumption (FC), Critical Consumption (CC), Functional Prosumption (FP), and Critical Prosumption (CP). The research was conducted using data gathered from a total of 801 college students in the range of ages from 18 to 30 years (x=21.47; SD=2.07) through the Learning Management System. According to research findings, the level of the participants' NML skills was lower than they believed, and a statistically significant difference was found when NMLS scores were compared. When gender was analyzed using the NML sub-dimensions, it was discovered that females had significantly higher skills than male participants for the FP dimension. On the other, when NML scores according to the faculty's domain variable were scrutinized, the NML scores for the Health Sciences domain were statistically higher than in the Sciences and Social Sciences. Although NML and its sub-dimensions are not significantly different in terms of internet use, there have been statistically significant differences in NML, and its FP and CP dimensions, in the context of the importance given to the TV program.