2000
DOI: 10.15760/etd.2113
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"Your information station": A Case study of rural radio in the 21st century

Abstract: The study examined how the introduction of high-speed internet into a rural community affected audience members' use of their local radio station. A qualitative case study was guided by uses and gratifications and niche theory. The author conducted interviews with KMMR FM audience members in Malta, Montana, to investigate how the introduction of high-speed internet impacted listener habits. Twenty participants who either listened to or produced content for KMMR FM were interviewed. The author performed a thema… Show more

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Cited by 3 publications
(2 citation statements)
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“…Listener"s profile can be studied by taking into account the knowledge and understanding of the concept of a community radio (Khan., 2014), perceived thoughts of CRS use, gratifications sought by CRS Listeners, gratifications obtained by CRS Listeners, types of Information obtained (Pinnock., 2014).…”
Section: Listener's Profilementioning
confidence: 99%
“…Listener"s profile can be studied by taking into account the knowledge and understanding of the concept of a community radio (Khan., 2014), perceived thoughts of CRS use, gratifications sought by CRS Listeners, gratifications obtained by CRS Listeners, types of Information obtained (Pinnock., 2014).…”
Section: Listener's Profilementioning
confidence: 99%
“…Ho and Thukral (2009) find 'convincing evidence' of IRI's positive impact on improvement of student learning outcomes on varying levels and extents (p. 15). Pinnock (2014), in exploring the relationship between radio and a small rural community, concludes that radio continues to be the 'most important source for local information, creating shared experiences that helps order people's days, and creates common talk that deepens their connections' (p. 103). He further notes that internet use among the community had 'not displaced' the radio station,and the new technology is used to gratify needs that radio cannot fulfill.…”
Section: Learning and Educationmentioning
confidence: 99%