Work in the Platform Economy: Deliveroo Riders in Belgium and the SMart Arrangement

Drahokoupil, Jan; Piasna, Agnieszka

doi:10.2139/ssrn.3316133

Cited by 54 publications

(54 citation statements)

References 10 publications

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“…The generalized use of the Internet and smartphone technologies has given companies the opportunity to reach a wide international customer base, which has created a highly competitive market to be the most popular app. In this context, food delivery services are today one of the fastest growing sectors and are expected to continue to grow and evolve during the next years [10]. In particular, these new technological platforms connect restaurants and customers in a quick and convenient way using mobile apps.…”

Section: Discussionmentioning

confidence: 99%

“…The delivery service phenomenon has been defined as "the delivery service offered by a store to deliver its products to the buyer's home" [9]. Among online delivery services, food delivery is one of the fastest growing [10]. Although the concept is not new, several companies have emerged in recent years and gained worldwide popularity because of increased mobile app penetration [11].…”

Section: Introductionmentioning

confidence: 99%

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Mobile Apps Use and WOM in the Food Delivery Sector: The Role of Planned Behavior, Perceived Security and Customer Lifestyle Compatibility

2020

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This research examines the phenomenon of food delivery services from the mobile app user’s perspective and how consumers’ lifestyles are changing because of the convenience provided by the apps. By means of an online survey targeted at US food delivery app customers, our study analyzes the main motivations that lead them to use and recommend these technology-based services. The results of the study revealed that some of the theory of planned behavior model variables (i.e., attitude toward the behavior, subjective norms), influence customer use and word-of-mouth (WOM) intentions. Security influences intention to spread WOM, whereas customer lifestyle compatibility influences intention to use the food delivery apps. A post hoc analysis revealed that perceived control is only important for older customers, who need to perceive that they control the apps before they will recommend them to other customers. The findings of the study are discussed and contrasted with previous research in the field. The managerial implications derived from the findings provide practical guidance for food delivery app companies. Further research avenues are suggested to encourage scholars to continue investigating the challenge of the diffusion of mobile apps in the food delivery and related sectors.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Mobile Apps Use and WOM in the Food Delivery Sector: The Role of Planned Behavior, Perceived Security and Customer Lifestyle Compatibility

2020

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“…To satisfy the exclusivity requirement, the limousine companies use cars such as Mercedes-Benz S-class, Jaguar XF, and BMW 7-series. This arrangement is similar to how the food delivery platform Deliveroo previously organized their service in Belgium (see Drahokoupil & Piasna 2019), where the couriers were not employed by Deliveroo directly, but by a temporary work agency that also provided workers some insurances, training, and advice. As employees, the Uber Black drivers in Oslo are entitled to a set of rights and social protections, such as the right to organize and bargain collectively, paid sick leave, unemployment benefits, and pensions.…”

Section: Background: Uber In Norwaymentioning

confidence: 93%

Regulating Flexibility: Uber’s Platform as a Technological Work Arrangement

Oppegaard

2020

NJWLS

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When initiating its Norwegian operations, the transportation platform Uber adjusted its business model to the Norwegian regulation of the taxi market by focusing on its high-end offering, Uber Black, organized through limousine companies who employ the drivers and own the cars. The Uber Black drivers in Oslo are classified as employees and endowed with a substantially flexible work arrangement. Based on a ‘traveling ethnography’ among Uber Black drivers in Oslo, this article conceptualizes Uber’s digital platform as a technological work arrangement. The analysis shows that while the platform is experienced as an opaque form of management that limits the drivers’ formal flexibility, the effects of the technological work arrangement is contingent on the drivers’ formal work arrangement and the characteristics of the Uber Black market in Oslo.

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“…As a result, SMArt, which used to associate typically self-employed persons such as artists and freelancers, was involved in a form of triangular protocol with Deliveroo and Take Eat Easy. Workers hired by SMArt under employment contracts were afforded some essential labour and social security protection, and dispatched to Deliveroo (with a minimum wage of €9.31 net per hour and minimum three-hour shifts) (Drahokoupil and Piasna, 2019). 101 At the end of 2017, pending negotiations on a collective agreement between the unions BTB (ABVV), HORVAL (ABVV) and CNE (ACV) and Deliveroo, because of a legislative change, the platform terminated the partnership with SMArt and declared it wanted to engage food-delivery workers as self-employed persons (Kilhoffer and Lenaerts, 2017).…”

Section: Focus On Alternative Initiatives (In the Work On-demand Subsmentioning

confidence: 99%

Negotiating the Digital Transformation of Work: Non-Standard Workers’ Voice, Collective Rights and Mobilisation Practices in the Platform Economy

Aloisi

2019

SSRN Journal

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This paper attempts to grapple with the collective dimension of the phenomenon of the digital transformation of work. In particular, it explores the relevant legal framework, as well as practical obstacles and concrete responses to the process of "platformisation" of labour. It questions why and for what collective bargaining may be a viable tool to "negotiate" the direction(s) of this paradigm shift. In particular, it focuses on institutional approaches that pursue inclusive and engaging strategies aimed at organising across labour market segments. It also discusses the extent to which trade unions are interested in the fate of non-standard workers, what strategies they follow and what tools they employ. At the same time, it maps other actions and initiatives carried out by self-organised groups. It focuses on the actors and factors which either hinder or facilitate the development of solidarity. The topic of mobilisation has been a central interest of academics in the fields of industrial relations, labour sociology and social movement studies. By adopting an empirical approach and a crossdisciplinary analytical lens, this work places itself at the crossroads of these disciplines. The paper is organised as follows. After providing an outline of the main implications of the spread of new technologies and its impacts on employment relationships, part 2 explores the legal framework regulating collective rights, by considering a number of supranational systems of regulation and discussing the potential impediments arising from a narrow interpretation of antitrust immunities and restrictions. However, practical, in addition to legal, obstacles hamper or make less attractive the exercise of fundamental freedoms for non-standard workers. Accordingly, after describing current difficulties, principal actors, key actions and success factors in a selection of European countries, part 3 assesses recent initiatives and achievements. Finally, part 4 sets out the paper's key conclusions by estimating future developments and offering policy pointers.

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Work in the Platform Economy: Deliveroo Riders in Belgium and the SMart Arrangement

Cited by 54 publications

References 10 publications

Mobile Apps Use and WOM in the Food Delivery Sector: The Role of Planned Behavior, Perceived Security and Customer Lifestyle Compatibility

Mobile Apps Use and WOM in the Food Delivery Sector: The Role of Planned Behavior, Perceived Security and Customer Lifestyle Compatibility

Regulating Flexibility: Uber’s Platform as a Technological Work Arrangement

Negotiating the Digital Transformation of Work: Non-Standard Workers’ Voice, Collective Rights and Mobilisation Practices in the Platform Economy

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